• Application Deadline
  • 18 months
    Duration
The degree in Advertising and Marketing Communications from Webster University prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

About

Only students providing valid contact details (E-mail and phone number) will be contacted by the university regarding their requests.

The master of arts (MA) degree in Advertising and Marketing Communications from Webster University is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.

Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.

Learning Outcomes 

Successful graduates of this program will be able to:

  • Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
  • Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
  • Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
  • Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
  • Distinguish the influences of culture and international practices on global advertising and marketing communications.

Programme Structure

For more information, please visit the programme website.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 18 months
    • Duration description
      18 months - 2 years (36 Credit Hours)
    Part-time
    • Intensity Flexible
  • Languages
    • English
  • Delivery mode
    On Campus, Online
  • More information Go to the programme website

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

Requirements:
  • Signed Application Form
  • Proof of English Proficiency:
  • TOEFL: PBT 550 | iBT 80
  • IELTS: 6.5
  • Pearson: 53
  • Undergraduate Transcripts
  • Essay: 300-500 word essay on a topic of your choice OR Curriculum Vitae (CV)
  • One Letter of Recommendation
  • Certificate of Finance showing $Tuition plus $16,000
  • Copy of Passport ID Page
  • Official University/College Transcripts (for Transfer Students)

Some programs have additional entry requirements. Please contact your advisor for more information.

                      Tuition Fee

                      • International

                        18000 USD/year
                        Tuition Fee
                        Based on the original amount of 27000 USD for the full programme and a duration of 18 months.
                      • National

                        18000 USD/year
                        Tuition Fee
                        Based on the original amount of 27000 USD for the full programme and a duration of 18 months.
                      We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                      Living costs for Webster Groves

                      • 800 - 1300 USD/month
                        Living Costs

                      The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

                      Funding

                      Check the programme website for information about funding options.

                      StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                      The Global Study Awards: get funded with up to £10,000 to study abroad

                      Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.