Strategic Design and Management


Master On Campus
18 months
8000 USD/year
Tuition fee
Apply date
Start date


The Strategic Design and Management program at BAU aims to reach out to business professionals and entrepreneurs who have operational and business management backgrounds yet lack any competence in design discipline, and provide them with an education so that they may wholistically reach their goals of becoming senior executives in today’s businesses.


Design as a discipline has increasingly become more important over the years as it is accepted to be vital to become distinguished in sectors that manufacture goods and services for end consumers. The importance placed on design sectors and the budget assigned to them have also increased. 


Design as a discipline has evolved into a relevant and hot topic among executive boards in businesses of all kinds, and the professional who come from backgrounds of design have been given positions such as CDOs (Chief Design Officer) in higher management circles. Companies such as Philips and Apple are using their competence in design as a driving force in the market and make managerial decisions under the influence of it. 

Hence, within the last decade the synchronization between design and management disciplines have become a must for businesses.

Applicants of the Strategic Design and Management program at BAU who aim to build an innovative line of business and model through receiving the necessary vision, background and skills will benefit from our program especially in regards to fields of “business design” and “strategic design”.

Programme Structure

Courses include:

  • Design Thinking for Business
  • Strategic Analysis
  • Departmental Elective
  • Strategic Design
  • Project

Key information


  • Full-time
    • 18 months

Start dates & application deadlines






On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.

Other requirements

General requirements

  • Online Application form
  • Copy of Undergraduate Diploma
  • Copy of official transcript of Undergraduate Records
  • Copy of the Passport
  • 2 Reference Letters
  • Letter of Intent
  • Current CV of the applicant

Tuition Fee

  • International

    8000 USD/year
    Tuition Fee
    Based on the original amount of 12000 USD for the full programme and a duration of 18 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Strategic Design and Management


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