Working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.
You will gain a strong foundation in marketing theory and practice and its relevance and application within an events context. With live case-studies, simulations and skills workshops we encourage an innovative and creative approach to your learning.
We place emphasis on theory and practice and the development of core employability skills. If you begin your course in September you have the choice to apply for a paid work placement in an events marketing role instead of completing either a dissertation or client project. The typical length of the placement is 6 to 8 months.
You will gain a wealth of knowledge in events marketing including:
Why choose this International Events Marketing at Oxford Brookes University course?
Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC, as well as a number of small and medium sized ‘digital’ agencies.
Our graduates typically secure positions as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.
Always verify the dates on the programme website.
You can choose to do this programme part-time or full-time.Full-time
12 months or 17 months in sandwich mode (to include a full-time paid work placement and related project report)
24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)
You need the following IELTS score:
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.