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International Events Marketing, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
University rank #363 (QS) ,
The MSc International Events Marketing at Oxford Brookes University welcomes students new to marketing and events and those with some events and marketing experience who wish to specialise or broaden their expertise.


Working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

You will gain a strong foundation in marketing theory and practice and its relevance and application within an events context. With live case-studies, simulations and skills workshops we encourage an innovative and creative approach to your learning.

We place emphasis on theory and practice and the development of core employability skills. If you begin your course in September you have the choice to apply for a paid work placement in an events marketing role instead of completing either a dissertation or client project. The typical length of the placement is 6 to 8 months.

You will gain a wealth of knowledge in events marketing including:

  • the core principles of events marketing
  • contemporary issues, challenges and research in the events sector
  • customer behaviours and expectations, and the variety of channels used to interact with customers, thereby developing a customer-centric stance
  • analysing marketing data
  • devising marketing strategy for global brands and organisations
  • developing the decision-making skills and rationale to devise marketing plans and communications.

Why choose this International Events Marketing at Oxford Brookes University course?

  • Employability: Develop academically and professionally through professional skills workshops held throughout the course. Enhance your future employment prospects through the development of a Continuous Professional Development portfolio, which shows that your skills are current. Our graduates are employed by large brands such as Johnson & Johnson, Hitachi, DK, Avis, Amazon and PWC, as well as media, digital, brand and communications agencies and exhibition and conference organisers. By focusing on the digital aspects of marketing you will be able to use the latest technology to deliver events marketing.
  • Research expertise: Our teaching builds on the research expertise within the Business School, Marketing Department and particularly the Research Centre for International Tourism and Events Management.
  • Responsible management: The Business School is a signatory of PRME (Principles of Responsible Management Education) so there is an emphasis on a sustainable events marketing and management ethos.
  • Work placement: You have the opportunity to apply for an 8-month paid work placement in an events marketing role, or you can complete a dissertation or client project.
  • Teaching and Learning: Oxford Brookes Business School offers a great environment for studying events marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies with an integrated academic and professional development programme. Oxford Brookes Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.
  • Oxford Location: As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.
  • Student support: You will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.
  • Experiences: Our course is interactive and social. During your first week you will have the chance to bond with your classmates and get to know your new surroundings.

Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC, as well as a number of small and medium sized ‘digital’ agencies. 

Our graduates typically secure positions as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment. 

Programme Structure

Courses include:
  • Principles of International Events Marketing
  • Contemporary Issues in Events Management
  • Understanding Customer Behaviour
  • Professional and Academic Development 
  • Research Methods for Events and Marketing
  • Digital Marketing and Analytics
  • Global Marketing Strategy
  • Customer Insight and Engagement

Detailed Programme Facts

  • More details: Most postgraduate courses are open to applications all through the year.
  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 12 months
    • Duration description

      12 months or 17 months in sandwich mode (to include a full-time paid work placement and related project report)

    • Average part-time duration 24 months
    • Duration description

      24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)

  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. 

Tuition Fee

  • International Applies to you

    14590 GBP/year
    Tuition Fee
    Based on the original amount of 14590 GBP per year and a duration of 12 months.
  • EU/EEA Applies to you

    8320 GBP/year
    Tuition Fee
    Based on the original amount of 8320 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Home/EU - part time fee:  £5,100
  • Home/EU - sandwich fee: £8,320 (year 1) 
  • International - sandwich fee: £14,590 (year 1) 

Living costs for Oxford

  • 939 - 1530 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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