Studyportals Study cover for Brand Management

Brand Management

Coventry University

M.A. On Campus
12 months
16600 GBP/year
12600 GBP/year
Tuition fee
Apply date
Start date


In this new global age, marketing and the management of brands stand out as the key to successful international business. This contemporary Brand Management course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

Visit the official programme website for more information


The aim of this Brand Management course at Coventry University is to prepare you to work in these crucial brand management positions in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

Career prospects

The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles. Our course is currently accredited by the CIM, as it is mapped to the CIM’s professional qualifications, which means that straight after your degree you can go on to achieve the CIM Professional Diploma in Marketing with exemptions provided for some modules (additional fees apply). Please refer to the accreditation section in the Course Overview for further information.

Programme Structure

Courses include:

  • Consumer Behaviour
  • Marketing Consultancy Research
  • Contemporary Issues in Branding
  • Marketing Communications
  • Applied Brand Management 
  • Global Brand Management 
  • Managing Corporate 
  • Reputation Brand Analytics

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines




180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
  • Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
  • Accreditation for prior learning (APL) is in accordance with University regulations

Tuition Fee

  • International

    16600 GBP/year
    Tuition Fee
    Based on the original amount of 16600 GBP per year and a duration of 12 months.
  • EU/EEA

    12600 GBP/year
    Tuition Fee
    Based on the original amount of 12600 GBP per year and a duration of 12 months.
  • EU/EEA: £16,600 (with prof.experience)
  • NON-EU/EEA: £20,600 (with prof.experience)


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Brand Management
Coventry University