Master of Business Administration - Marketing

University of the Incarnate Word

960 USD/credit
960 USD/credit
Tuition fee
Apply date
Start date


The Master of Business Administration - Marketing degree program at the University of the Incarnate Word seeks to develop your understanding of how the elements and processes of business organizations relate to one another and to the external environment.

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The Master of Business Administration - Marketing concentration at the University of the Incarnate Word provides students with an understanding of the roles marketing plays in business and the effects marketing decisions have on business, individuals, and society. 

The concentration’s coursework is designed to encourage students to think conceptually, critically, analytically, creatively, socially, and globally, and to contribute to their becoming successful marketing decision-makers and executives. Students can focus their studies in such areas as brand management, digital media, international marketing, and services marketing.

Programme Structure

Courses included:

  • Managerial Accounting
  • Financial Management
  • Information Systems
  • International Business
  • Marketing Research
  • Quantitative Methods
  • Marketing Management
  • Managerial Economics
  • Human Resources Management

Key information

Start dates & application deadlines


IELTS or TOEFL needed


36 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
2 (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
450 (required)

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
83 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
56 (required)

Other requirements

General requirements


  • If admitted to the program, those fulfilling the Tier I requirements will have no additional academic requirements to begin the program.
  • Those granted Alternate Admissions will be assigned to Tier II, with specific courses to be taken at the beginning of the program, all of which must be completed with a “B” or better.
  • The first four graduate level courses to be taken will be: Business Research and Analysis, Accounting, Economics, and Finance For students with an International Concentration, these courses are Business Research and Analysis, International Accounting, International Economics, and International Finance

Tuition Fee

  • International

    960 USD/credit
    Tuition Fee
    Based on the original amount of 960 USD per credit and a duration of  .
  • National

    960 USD/credit
    Tuition Fee
    Based on the original amount of 960 USD per credit and a duration of  .


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Master of Business Administration - Marketing M.B.A.
University of the Incarnate Word


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