Studyportals
MSc/PGDip/PGCert On Campus

Corporate and Marketing Communications

12 months
Duration
16800 GBP/year
12700 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Corporate and Marketing Communications MSc/PGDip/PGCert offered at the Middlesex University allows you to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications.

Overview

Why study MSc/PGDip/PGCert Corporate and Marketing Communications at Middlesex University?

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals

The Corporate and Marketing Communications MSc/PGDip/PGCert course offered at the Middlesex University focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

  • Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
  • Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications

Career Opportunities

Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers. Careers specific to corporate and marketing communications can include:

  • Marketing Executive
  • Account Executive
  • PR executive
  • Brand Executive
  • Marketing Communications Executive

Programme Structure

Courses include:

  • Communication, Persuasion and Media Strategy 
  • Strategic Brand Management 
  • Consumer Psychology 
  • Experiential Marketing and Events
  • Brand Analytics: Methods and Strategies
  • Public Relations and Crisis Communication 
  • Creative Strategy in Advertising 
  • Guerrilla Marketing, Celebrity Endorsement and Promotion
  • Cross-Cultural Commmunication and Global Brands 
  • Communication for Social Change

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details
  • We recommend applying as early as possible for your chosen postgraduate course to ensure you are granted a place.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class
GMAT admission requirements GMAT
550

Other requirements

General requirements

  • It is required that you have a second-class honours degree 2:2 or above in marketing, communications, or a business related field.
  • A professional qualification of an equivalent standard will also be accepted.
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.

Tuition Fee

To alway see correct tuition fees
  • International

    16800 GBP/year
    Tuition Fee
    Based on the tuition of 16800 GBP for the full programme during 12 months.
  • National

    12700 GBP/year
    Tuition Fee
    Based on the tuition of 12700 GBP for the full programme during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Corporate and Marketing Communications
-
Middlesex University

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