Study cover for Grenoble Marketing Management
M.Sc. On Campus

Grenoble Marketing Management

GISMA Business School

24 months
9725 EUR/year
9725 EUR/year
Tuition fee
Apply date
Start date


The Grenoble Marketing Management from GISMA Business School has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods.

Visit the official programme website for more information


The Grenoble Marketing Management from GISMA Business School allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. 

This programme is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP)management, while the s. Free beginner's German classes for all students. Flexible payment plans available!

Grenoble Ecole de Management is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).

Grenoble Ecole de Management was ranked 21st in the Financial Times European Business Schools 2017 ranking. 

Who is the MSc Marketing Management for?

This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

The programme will teach you the skills needed to become an effective marketing professional with the ability to maintain steady performance in the international business marketplace.

Why take the MSc Marketing Management?

This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.

You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.

In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management. 

During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.

Employability stats and USP's

  • 100% students in full time employment within 2 months of graduating  
  • 94% students working on jobs with international projects
  • Triple accreditation is an honour shared by less than 1% of the world’s elite business schools
  • Germany has the 2nd best unemployment rate in the EU, at 3.4%

Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management – and our alumni come from over 60 different nations.


  • A boutique business school - tailored approach to students
  • AMBA Accreditation since 2011 with some triple-accredited partners which only 1% of the world’s elite business schools receive 
  • Programmes with top global rankings – the MIB is ranked 20th in the world by the Economist in 2017
  • International student cohort with over 40 nationalities represented 
  • Scholarships, flexible payment plans and early-bird discounts available 
  • Perfect city centre locations in Berlin 
  • Free German classes and 100% in English

Why Germany? 

  • Germany has the 2nd best unemployment rate in the EU, at 3.4%*
  • 4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**
  • Germany is the most popular option for international students looking to study in Europe; It is recognised for its high-quality education and you can experience this with GISMA***. 
  • Berlin, Germany’s capital is the start-up technology capital of Europe
  • Berlin is the second largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates.

Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions. 


**Business Insider 

***According to statistics and data from ICEF monitor.

Career direction

Graduates of the programme are qualified for positions in Marketing, Digital & Advertising, Market Research, Retailing, Logistics & Sales such as:

  • Marketing Executive, Product Management, Content Manager, Media Planner, Senior Researcher, Retail Merchandise, Logistics Executive and more. 

Join a family of globally successful alumni from Grenoble

Sandra Valero

MSc Marketing graduate, Sandra Valero shares how her marketing skillset got her to where she is today. Having started her career at an international digital security company as a product marketer, Sandra is currently working in Dubai as a Business Development Manager for the Middle East region.

Flexible payments 

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees across three instalments. 

A deposit of €2,000 is required to start.


Grenoble Ecole de Management (GEM)

Programme Structure


Introduction session - general management and the corporate environment

  • Accounting
  • Corporate FinanceInsight into Digital
  • Intercultural Management
  • International Negotiations
  • Innovation Management 
  • Introduction to Innovation
  • Creativity and Innovation
  • Innovation & Design Thinking
  • Marketing High Tech and Innovation
  • Strategic Management
  • Harvard Course: Microeconomics of Competitiveness
  • Mergers, Acquisitions and Restructuring
  • Strategic Marketing and Marketing Planning
  • Introduction to Entrepreneurship
  • New Venture Business Planning
  • Entrepreneurship and Business Opportunities
  • Small and Family Business
  • Final Management Project
The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship.

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • 2:1 undergraduate degree from a recognised university• 
  • English proficiency: TOEFL internet-based:94 (at least 22 in each band), computer-based:240, paper-based: 587 or IELTS: 6.5 (minimumof 6.0 in all areas) or Cambridge Proficiency
  • Exam: A, B, C or Pearson Test of English (PTE):minimum of 63 or a degree obtained in English or a native English speaker 
  • 3 essays (300 words each) focusing on your academic and professional experience 
  • Curriculum Vitae (CV) 
  • The names of two professional or academic referees 
  • Working experience is not a requirement

Tuition Fee

To alway see correct tuition fees
  • International

    9725 EUR/year
    Tuition Fee
    Based on the tuition of 19450 EUR for the full programme during 24 months.
  • EU/EEA

    9725 EUR/year
    Tuition Fee
    Based on the tuition of 19450 EUR for the full programme during 24 months.

Living costs for Berlin

836 - 1340 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Grenoble Marketing Management
GISMA Business School


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