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Public Relations, Marketing and Strategic Communication

Postgraduate Diploma
13 months
Duration
18253 CAD/year
12000 CAD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

With a broad foundation of PR and marketing-specific knowledge, this Public Relations, Marketing and Strategic Communication program at University of Winnipeg  emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

Visit the official programme website for more information
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Overview

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. 

Outcomes of the Public Relations, Marketing and Strategic Communication  program at  University of Winnipeg :

  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Career opportunities

  • Communications Officer
  • Community Relations Officer
  • Communications and Marketing Coordinator
  • Communications Advisor
  • Communications Coordinator

Programme Structure

Courses include:
  • Advertising Fundamentals 
  • Business Fundamentals 
  • Case Studies & Issues in Public Relations 
  • Corporate Sponsorship 
  • Cultural Dimensions & Environmental Influences
  • Customer Relationship Management 
  • Digital & Social Media Marketing 
  • Effective Oral Communication 
  • Effective Written Communication

Key information

Duration

  • Full-time
    • 13 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
2.5 (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
94 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • International students are required to hold a minimum of an undergraduate degree
  • The Cumulative GPA, or Final Percentage, on these transcripts will be assessed for eligibility.
  • In cases where the number of applicants exceeds the available spaces, applicants will be assessed on the following criteria: amount of, and type of work experience; academic grades; and proficiency in English. 

Tuition Fee

  • International

    18253 CAD/year
    Tuition Fee
    Based on the original amount of 19775 CAD for the full programme and a duration of 13 months.
  • National

    12000 CAD/year
    Tuition Fee
    Based on the original amount of 13000 CAD for the full programme and a duration of 13 months.

Funding

Students attending programs at PACE are eligible for many funding possibilities such as bursaries, scholarships, government student aid, lines of credit, and sponsorship.

Financial Aid is administered by the Awards and Financial Aid Office, which supports the access and excellence mandate of The University of Winnipeg through a comprehensive program of scholarships, awards, prizes and bursaries.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Public Relations, Marketing and Strategic Communication
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