• Application Deadline
  • 13 months
    Duration
With a broad foundation of PR and marketing-specific knowledge, this Public Relations, Marketing and Strategic Communication program at University of Winnipeg  emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

About

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. 

Outcomes of the Public Relations, Marketing and Strategic Communication program at University of Winnipeg:

  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Career opportunities

  • Communications Officer
  • Community Relations Officer
  • Communications and Marketing Coordinator
  • Communications Advisor
  • Communications Coordinator

Accreditation

Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.

Programme Structure

Courses include:
  • Advertising Fundamentals 
  • Business Fundamentals 
  • Case Studies & Issues in Public Relations 
  • Corporate Sponsorship 
  • Cultural Dimensions & Environmental Influences
  • Customer Relationship Management 
  • Digital & Social Media Marketing 
  • Effective Oral Communication 
  • Effective Written Communication

Detailed Programme Facts

English Language Requirements

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    94

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 2.5

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • International students are required to hold a minimum of an undergraduate degree
  • The Cumulative GPA, or Final Percentage, on these transcripts will be assessed for eligibility.
  • In cases where the number of applicants exceeds the available spaces, applicants will be assessed on the following criteria: amount of, and type of work experience; academic grades; and proficiency in English. 

Tuition Fee

  • International

    18252 CAD/year
    Tuition Fee
    Based on the original amount of 19775 CAD for the full programme and a duration of 13 months.
  • National

    12000 CAD/year
    Tuition Fee
    Based on the original amount of 13000 CAD for the full programme and a duration of 13 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Winnipeg

  • 1056 - 1650 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Students attending programs at PACE are eligible for many funding possibilities such as bursaries, scholarships, government student aid, lines of credit, and sponsorship.

Financial Aid is administered by the Awards and Financial Aid Office, which supports the access and excellence mandate of The University of Winnipeg through a comprehensive program of scholarships, awards, prizes and bursaries.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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