Study cover for PR, Marketing and Strategic Communication Management
Postgraduate Diploma Blended

PR, Marketing and Strategic Communication Management

University of Winnipeg

13 months
18253 CAD/year
12000 CAD/year
Tuition fee
Apply date
Start date


With a broad foundation of PR and marketing-specific knowledge, this PR, Marketing and Strategic Communication Management program at University of Winnipeg  emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.  

Visit the official programme website for more information


Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments.  

Outcomes of the PR, Marketing and Strategic Communication Management  program at University of Winnipeg :

  • Identify, analyze, and influence organizational objectives, communications strategies, and key interest groups 
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Career Opportunities

  • Communications Officer
  • Community Relations Officer
  • Communications and Marketing Coordinator
  • Communications Advisor
  • Communications Coordinator
  • Communications and Social Media Officer
  • Digital and Social Media Coordinator
  • Events Coordinator
  • Marketing Communications Specialist
  • Marketing Manager
  • Marketing Coordinator
  • Public Relations Coordinator
  • Public Relations and Marketing Coordinator
  • Fund Development Officer
  • Fundraiser


Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.

Programme Structure

Courses include:

  • Advertising Fundamentals 
  • Business Fundamentals 
  • Case Studies & Issues in Public Relations 
  • Corporate Sponsorship 
  • Cultural Dimensions & Environmental Influences
  • Customer Relationship Management 
  • Digital & Social Media Marketing 
  • Effective Oral Communication  
  • Effective Written Communication

Key information


  • Full-time
    • 13 months

Start dates & application deadlines



Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • International students are required to hold a minimum of an undergraduate degree (education related to marketing and/or communications is preferred)
  • The Cumulative GPA, or Final Percentage, on these transcripts will be assessed for eligibility.
In cases where the number of applicants exceeds the available spaces, applicants will be assessed on the following criteria: the amount of, and type of, work experience; academic grades; and proficiency in English.  

Work experience

Preference will be given to applications with work experience related to marketing and/or communications.

Tuition Fee

To alway see correct tuition fees
  • International

    18253 CAD/year
    Tuition Fee
    Based on the tuition of 19775 CAD for the full programme during 13 months.
  • National

    12000 CAD/year
    Tuition Fee
    Based on the tuition of 13000 CAD for the full programme during 13 months.

Living costs for Winnipeg

1056 - 1650 CAD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Students attending programs at PACE are eligible for many funding possibilities such as bursaries, scholarships, government student aid, lines of credit, and sponsorship.

Financial Aid is administered by the Awards & Financial Aid Office, which supports the access and excellence mandate of The University of Winnipeg through a comprehensive program of scholarships, awards, prizes and bursaries.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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PR, Marketing and Strategic Communication Management
University of Winnipeg


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