PR, Marketing and Strategic Communication Management

Overview

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments.  

Outcomes of the PR, Marketing and Strategic Communication Management  program at University of Winnipeg :

• Identify, analyze, and influence organizational objectives, communications strategies, and key interest groups 
• Guide management on key business and policy decisions
• Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
• Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
• Design and implement a media relations strategy expanding your visibility in the community
• Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
• Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
• Plan and direct the crisis and change management process
• Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
• Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
• Exercise sound financial decision-making and budgeting skills

Career Opportunities

• Communications Officer
• Community Relations Officer
• Communications and Marketing Coordinator
• Communications Advisor
• Communications Coordinator
• Communications and Social Media Officer
• Digital and Social Media Coordinator
• Events Coordinator
• Marketing Communications Specialist
• Marketing Manager
• Marketing Coordinator
• Public Relations Coordinator
• Public Relations and Marketing Coordinator
• Fund Development Officer
• Fundraiser

Accreditation

Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.