12 months
Duration
32208 GBP/year
31584 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Marketing programme from London School of Economics and Political Science is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.

Overview

A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.

The core courses of the Marketing programme from London School of Economics and Political Science bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.

This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.

Career

LSE is ranked #5 in the world for our reputation with employers, and the MSc Marketing will provide a platform to transform your career.

Whether you are looking for a way to take the next step in your existing marketing career, wishing to change your career path and move into marketing management from another field, or working toward launching your own entrepreneurial venture, this programme will provide the intellectual and practical skills to enable you to drive your career forward. 

You will graduate as a well-rounded marketing manager, with a rigorous scientific approach to data analysis, coupled with a nuanced and insightful understanding of customers, giving you the ability to drive strategic marketing success. Alongside this you will build your professional talents with core courses developing your team working and communication skills, and consolidating your fundamental understanding of the marketing industry.

Programme Structure

Courses include:

  • Marketing Analytics I: Consumer Analysis Fundamentals
  • Consumer Insights: Behavioural Fundamentals
  • Marketing Action Learning Project
  • Marketing Analytics II: Analytics for Managing Innovations, Products & Brands
  • New Media Marketing: Managing Online and Social Media
  • Brand Strategy
  • Pricing Strategy
  • Algorithmic Techniques for Data Mining
  • The Audience in Media and Communications
  • Contemporary Issues in Media and Communications Policy

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class
GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • undergraduate degree at 2.1 level or above, or international equivalent. See international entry requirements Applicants from any academic background are welcomed. Prior formal study of quantitative subjects is not required, but students must come prepared to engage with quantitative topics such as statistics and data analytics.
  • no prior work experience is required, however students with experience are welcome. Please detail any relevant experience in your application.
  • GMAT or GRE is recommended for all applicants and is required for applicants without a UK undergraduate or graduate degree. For those with a UK undergraduate or graduate degree, a good GMAT/GRE score, although not a requirement, will significantly enhance your chances of being admitted. GMAT median score for cohort 2017/18 was 710. More about GMAT/GRE. 
  • English language requirements

Tuition Fee

To alway see correct tuition fees
  • International

    32208 GBP/year
    Tuition Fee
    Based on the tuition of 32208 GBP per year during 12 months.
  • National

    31584 GBP/year
    Tuition Fee
    Based on the tuition of 31584 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
-
London School of Economics and Political Science

Wishlist

Go to your profile page to get personalised recommendations!