Economics and Business Administration - Innovation Management and Business Development

Overview

The Economics and Business Administration - Innovation Management and Business Development programme from Aarhus University  provides a unique opportunity to experience the challenges of product development processes and to develop an understanding of the rationales on both the technology and the business management side. 

There is broad empirical agreement that such a multidisciplinary understanding is a key prerequisite for successful cooperation between R&D and marketing, and ultimately for innovation success. The aim of the programme is therefore to enhance students’ understanding of strategies, structures, processes, people and cultures so as to drive successful innovation and enhance the innovative capability of organisations..

Strong Competencies, Future Job Opportunities

The programme will provide you with the competencies and skills you need to fill managerial positions in both producer companies and consulting firms, working specifically with planning and implementation of innovation strategies, creation and advancement of innovative processes, and development of new businesses.

In large companies, graduates of the programme have become champions for innovation by bridging the gap between R&D, production and sales activities, thereby supporting and shaping the innovation culture. In small and medium-sized companies, our graduates have acted as entrepreneurs, combining technological know-how with a profound business understanding.