12 months
20500 GBP/year
11100 GBP/year
Tuition fee
Apply date
Start date


The Digital Marketing and Analytics program from University of Kent gives students detailed theoretical knowledge and important practical skills to produce engaging and exciting digital marketing material across a range of platforms with a strong focus on developing a thorough understanding of using analytic techniques to measure success.

Visit the official programme website for more information


Studying the Digital Marketing and Analytics program from University of Kent , develop a deep understanding of theories and methodologies across digital media platforms and become a seasoned expert in analytic techniques to measure effectiveness.

Our course has a strong focus on marketing metrics and a large practical element, allowing you to physically apply theoretical knowledge and hit the ground running with digital campaigns for real life businesses.

Studying Digital Marketing and Analytics, you critically evaluate and apply to real digital marketing campaigns important topics in the field, such as understanding the digital consumer, digital media design, social media, data mining and digital marketing analytics.

Becoming part of Kent Business School, experience incredible opportunities to develop practical skills through in-class live case studies and visiting industry experts. Those who study this programme will also obtain the coveted Advanced Google Analytics certificate.


Our Digital Marketing and Analytics graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.

Companies our graduates have gone on to work with, include:

  • Hitachi as Big Data Consultants
  • Press Group as Search Engine Optimisation Specialist
  • Canterbury Housing Advice Centre as Digital Marketing & Social Media Officer
  • European Green as Social Media Coordinator
  • Sparta Global as Data Analyst Consultant

Programme Structure

Courses include:

  • Professional Skills and Employability Development 
  • Digital and Social Media Design 
  • Web Marketing and Analytics 
  • The Digital Consumer 
  • Social Media Analytics 
  • Principles of Digital and Social Media Marketing 

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

There is no fixed application deadline for applications from home/EU students, though we strongly recommend you apply as soon as possible; no later than three months before your intended start date.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.

  • All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
  • The University will consider applications from students offering a wide range of qualifications. Students offering alternative qualifications should contact us for further advice.

Tuition Fee

To alway see correct tuition fees
  • International

    20500 GBP/year
    Tuition Fee
    Based on the tuition of 20500 GBP for the full programme during 12 months.
  • National

    11100 GBP/year
    Tuition Fee
    Based on the tuition of 11100 GBP for the full programme during 12 months.

EU: £15400/year


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

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Check the official programme website for potential updates.

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Digital Marketing and Analytics
University of Kent


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