12 months
21200 GBP/year
11400 GBP/year
Tuition fee
Apply date
Start date


Study CIM-accredited MSc Digital Marketing and Analytics course at Kent Business School and build a deep knowledge of the ever-evolving, dynamic area of digital marketing alongside Google-approved analytic techniques to measure the success of a campaign.

Visit the official programme website for more information


Become a seasoned expert in the fast-paced, transformational world of digital marketing through in-depth theory and the ability to apply it to real-life case studies. This course will develop your understanding of a discipline that has changed the face of marketing, worldwide.

Our strong focus on metrics will enhance your ability to analyse marketing data successfully and graduates of this course earn the coveted Advanced Google Analytics certificate that will greatly enhance their career credentials. 

Becoming part of Kent Business School, experience incredible opportunities to develop practical skills through in-class live case studies and visiting industry experts. Those who study this programme will also obtain the coveted Advanced Google Analytics certificate.

You will also have access to our ASPIRE centre, a purpose-built entrepreneurial lab where you can develop, plan and launch your own start-up business.

Our Digital Marketing and Analytics graduates leave the university with the skillset and contacts to pursue a sought-after career within the sector with a wide range of well-known and successful businesses and organisations.

Quants workshop

Kent Business School offers an optional one and half week refresher workshop in Mathematics, Statistics and Excel, prior to the start of this programme.

Industrial Placement

Industrial placements are the perfect way for you to enhance your career prospects and deepen your understanding of a specific area of expertise. This MSc programme is available with the option to take an in-company or self-employed industrial placement of up to 12 months (visa dependent), allowing you to gain work experience in the UK or overseas.


Our Digital Marketing and Analytics graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.

Companies our graduates have gone on to work with include:

  • Hitachi as Big Data Consultants
  • Press Group as Search Engine Optimisation Specialist
  • Canterbury Housing Advice Centre as Digital Marketing & Social Media Officer
  • European Green as Social Media Coordinator
  • Sparta Global as Data Analyst Consultant

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their own businesses as well-equipped entrepreneurs.


This course is accredited by CIM - The Chartered Institute of Marketing.  

Programme Structure

Courses include:

  • Professional Skills and Employability Development 
  • Digital and Social Media Design 
  • Web Marketing and Analytics
  • The Digital Consumer 
  • Social Media Analytics 
  • Principles of Digital and Social Media Marketing 
  • Digital Marketing Data Mining and Analytics

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

There is no fixed application deadline for applications from home/EU students, though we strongly recommend you apply as soon as possible


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A minimum of a second-class UK degree or an equivalent internationally-recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.

  • All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

  • All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

Tuition Fee

To alway see correct tuition fees
  • International

    21200 GBP/year
    Tuition Fee
    Based on the tuition of 21200 GBP for the full programme during 12 months.
  • National

    11400 GBP/year
    Tuition Fee
    Based on the tuition of 11400 GBP for the full programme during 12 months.

EU: £15900/year


Kent Business School has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, the Kent Business School Loyalty Award for University of Kent undergraduates and the KBS Early Bird Discount. The Early Bird Discount equates to 10% off tuition fees (apply by 31 March 2023 and pay course deposit by 30 April 2023).

For more information on funding available from Kent Business School, please visit the postgraduate funding page.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and Analytics
University of Kent


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