Master's Program in Brand Design for Hospitality - IED Florence Istituto Europeo Di Design (IED)

Overview

The   Master's Program in Brand Design for Hospitality - IED Florence from Istituto Europeo Di Design (IED) is a combination of conventional training and multidisciplinary perspectives, covering design, art, lifestyle and fashion. 

Traditional classroom teaching methods consisting of face-to-face lectures are complemented by practical training sessions for you to experience hands-on use of the Adobe Suite.

Key Facts

We will be visiting restaurants, hotels and other similar businesses in the local area. You will have the opportunity to attend seminars, conferences, events and workshops with experienced professionals from around the world, learning about the best practices that institutions, companies, food and wine related hospitality providers are now developing to deliver excellence for their customers. 

A large part of the programme consists of working on design projects for some of IED partner companies, as they entrust students with solving real-world briefs. With this practical approach, you will be plunged right away into the world of work, engaging interactively with professionals, companies and the main brands currently shaping the restaurant, winery and hospitality markets.

Covering everything from branding techniques to service design, this Master’s Course is designed to help you develop your skills as a future Brand Designer in the HRC, food, wine and lifestyle industries. Specifically, this Master’s Course will cover hospitality and tourism service design. 

However, what really makes the Master’s Course in Brand Design and Management - Food, Wine and Tourism a unique learning experience is its hands-on approach. On this track, you start designing right away with a professional approach as you build step-by-step a set of project skills that will prove invaluable in the world of work.

Working with different solutions for each project, this Master’s Course provides a flexible approach to learning and knowledge building, with students progressing as they go through tests and analysis of their own mistakes. Experience with project work -with a focus on practice-oriented creative thinking- will also help you engage with your colleagues as part of cross-functional teams, bringing out everyone's strengths and potential areas for improvement.