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PR and Advertising - Harmonization of Cross-Cultural Communications, Master

  • Application Deadline
  • 24 months
University rank #412 (QS) ,
The PR and Advertising - Harmonization of Cross-Cultural Communications programme offered by Ural Federal University is developed and implemented in collaboration with UrFU Institute of Public Administration and Entrepreneurship.


The goal of the PR and Advertising - Harmonization of Cross-Cultural Communications program offered by Ural Federal University is training global leaders and researchers who will play active roles in dealing with actual problems which we face in the present international community, especially those specific to the fields of "Advertising and Public Relations," "Media and Culture" and "Community and International Business".

Programme highlights:
    Exchange semester at Federal University of Ouro Preto, Brazil (30 ECTS)Opportunity of obtaining a dual degree (Ural Federal University + Pontificial Catholic University of Minas Gerais, Brazil)Internship at PR & advertising agencies and departments of enterprises, banks, insurance companies etc.
Career opportunities:

Program graduates will be qualified for careers in 

  • government agencies at the federal, 
  • regional and local levels; 
  • non-governmental institutions and organizations, 
  • social organizations, 
  • media consulting agencies, 
  • advertising and creative agencies, 
  • communication agencies, 
  • BTL and PR agencies, 
  • institutions and organizations of political, economic, social, educational, scientific, industrial, service, cultural and other fields.

Programme Structure

Courses include:

  • Foreign Language/Russian language
  • Management of Integrated Marketing Communications
  • Theory of Scientific Research in Professional Sphere
  • Planning and Realization of PR & Advertising Campaigns
  • PR & Advertising Technologies in Different Spheres
  • Management of PR & Advertising Agencies
  • Communication Theory
  • Technologies for International Communication
  • Political Aspects of International Communication
  • Management of Investors’ Relations

Detailed Programme Facts

  • More details: Document submission period: February, 10th to August, 15th (with potential extention until September, 1st)
  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following C1 Advanced score:

  • Minimum required score (Grade B2):


    C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

    Note: degree programmes and applications may require a more specific minimum score for admission.

Before starting a programme, you need to have a basic knowledge of the English language.

Find English courses on Preparation Courses Portal.

Academic Requirements

  • Previous education: Bachelor's Degree / Specialist's Diploma
  • Option of entrance exam: interview with head of the program. It is possible to take the exam via skype.
  • English language requirements: B2 or higher. Certificates are not obligatory; the level will be tested during the Skype interview.

Tuition Fee

  • International Applies to you

    3163 USD/year
    Tuition Fee
    Based on the original amount of 3163 USD per year and a duration of 24 months.
  • National Applies to you

    3163 USD/year
    Tuition Fee
    Based on the original amount of 3163 USD per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
The tuition fees are approximate, calculated based on the average currency exchange rate of 1 USD = 60 RUB, and may change depending on exchange rate.

Living costs for Ekaterinburg

  • 27953 - 42950 RUB/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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