Sports Marketing 

Overview

At the moment, UCAM - Catholic University of Murcia is expecting to start the academic year as planned. However, should the current pandemic situation not improve in the coming months, UCAM will consider other options such as moving the start date at a later date or start the program via online education.

The Master in Sports Marketing at UCAM - Catholic University of Murcia is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.

The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.

Objectives of the program

The program is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. 

At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. 

To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions.