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Marketing Analysis, M.Sc.

  • Application Deadline
  • 12 months
    Duration
University rank #61 (ARWU) ,
The Master of Science in Marketing Analysis is a one-year full-time study (or two-year part-time study) about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques.

About

The Master of Science in Marketing Analysis from Ghent University is a one-year full-time study (or two-year part-time study) about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques.

More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research. Ghent University has been offering this high-level advanced-master degree since October 1999, which makes it the longest-running program in predictive analytics worldwide!

Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul and Shanghai). Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis. Since the academic year 2006-2007, MMA projects are also international. Apparently with a positive result, because all 6 MMA students involved were offered a job at DunnHumby Ltd. (London, UK) upon completion of the project. During the academic year 2007-2008, again four MMA students wrote their master thesis about a project at DunnHumby Ltd.

Programme Structure

Core Content: Customer Intelligence

In an increasingly competitive world, just competing on superior product performance has become very tough. Therefore, companies have turned toward leveraging existing customer relationships. Actively managing customer relationships includes the following objectives:

  • 1. Acquisition (identifying & attracting new customers)
  • 2. Cross/up-selling (profitable usage stimulation)
  • 3. Retention (identifying customers who intend to attrite/churn, and trying to keep profitable customers)
  • 4. Recapturing lost customers

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    Part-time
    • Average part-time duration 24 months
    • Intensity Flexible
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

This is an 'ADVANCED MASTER' degree. This means that applicants should have obtained both a bachelor and master degree BEFORE applying to this advanced program (alternatively, graduates from a 4-year bachelor degree may also apply).

Candidates with a Flemish degree: Students with a university degree (2nd cycle) (higher education of minimum 4 years of study). 

Tuition Fee

  • International

    5524 EUR/year
    Tuition Fee
    Based on the original amount of 5524 EUR per year and a duration of 12 months.
  • EU/EEA

    922 EUR/year
    Tuition Fee
    Based on the original amount of 922 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Gent

  • 754 - 1210 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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