The Master of Science in Marketing Analysis from Ghent University is a one-year full-time study (or two-year part-time study) about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques.
More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research. Ghent University has been offering this high-level advanced-master degree since October 1999, which makes it the longest-running program in predictive analytics worldwide!
Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul and Shanghai). Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis. Since the academic year 2006-2007, MMA projects are also international. Apparently with a positive result, because all 6 MMA students involved were offered a job at DunnHumby Ltd. (London, UK) upon completion of the project. During the academic year 2007-2008, again four MMA students wrote their master thesis about a project at DunnHumby Ltd.
In an increasingly competitive world, just competing on superior product performance has become very tough. Therefore, companies have turned toward leveraging existing customer relationships. Actively managing customer relationships includes the following objectives:
You can apply until:
Always verify the dates on the programme website.
You can choose to do this programme part-time or full-time.Full-time
This programme may require students to demonstrate proficiency in English.
This is an 'ADVANCED MASTER' degree. This means that applicants should have obtained both a bachelor and master degree BEFORE applying to this advanced program (alternatively, graduates from a 4-year bachelor degree may also apply).
Candidates with a Flemish degree: Students with a university degree (2nd cycle) (higher education of minimum 4 years of study).
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.