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Customer Intelligence and Analytics, M.Sc.

  • Application Deadline
  • Unavailable
    Duration

About

In a world of increasing complexity and the proliferation of marketing channels, the MS in Customer Intelligence and Analytics will prepare students to analyze and understand data from multiple platforms in order to drive smarter marketing and business strategies. Students will be provided an integrated approach including traditional marketing and the application of interactive, social, mobile, and emerging media technologies to create customer value.

Accreditation

Lubin's dual accreditation by AACSB International, the Association to Advance Collegiate Schools of Business, in both business and accounting, is an elite distinction shared by fewer than 2% of business schools in the world.

Programme Structure

Courses include:

  • Database Management Systems 
  • Consumer and Organization Buying Behavior
  • Selling Skills and Managing the 21st Century
  • Sales Team 
  • Interactive and Direct Marketing 
  • Advertising and Sales Promotion 
  • Marketing of Services 
  • New Product and Service Planning and 
  • Development 

Detailed Programme Facts

  • Programme intensity Full-time
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

  • Application
  • Application Fee
  • Two Letters of Recommendation
  • Resume
  • Personal Statement
  • All Official Transcripts

Tuition Fee

  • International Applies to you

    1267 USD/credit
    Tuition Fee
    Based on the original amount of 1267 USD per credit and a duration of  .
  • National Applies to you

    1267 USD/credit
    Tuition Fee
    Based on the original amount of 1267 USD per credit and a duration of  .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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