Customer Intelligence and Analytics, M.Sc.

Customer Intelligence and Analytics, M.Sc.

  • Application Deadline
  • Unavailable
    Duration

About

In a world of increasing complexity and the proliferation of marketing channels, the MS in Customer Intelligence and Analytics will prepare students to analyze and understand data from multiple platforms in order to drive smarter marketing and business strategies. Students will be provided an integrated approach including traditional marketing and the application of interactive, social, mobile, and emerging media technologies to create customer value.

Accreditation

Lubin's dual accreditation by AACSB International, the Association to Advance Collegiate Schools of Business, in both business and accounting, is an elite distinction shared by fewer than 2% of business schools in the world.

Programme Structure

Courses:
  • Business Writing
  • Marketing Management
  • Business Analytics for Decision Making
  • Value Creation and Competitive Advantage in Global Markets
  • Marketing Research
  • Customer Relationship Management
  • Digital Marketing
  • Strategic Marketing Planning
  • Analysis for Marketing Decisions
  • Customer Intelligence
  • Research Project

Detailed Programme Facts

  • Programme intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • Application
  • Application Fee
  • Two Letters of Recommendation
  • Resume
  • Personal Statement
  • All Official Transcripts

Tuition Fee

  • International Applies to you

    1230 USD/credit
    Tuition Fee
    Based on the original amount of 1230 USD per credit and a duration of  .
  • National Applies to you

    1230 USD/credit
    Tuition Fee
    Based on the original amount of 1230 USD per credit and a duration of  .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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