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In a world of increasing complexity and the proliferation of marketing channels, the MS in Customer Intelligence and Analytics at Pace University will prepare students to analyze and understand data from multiple platforms in order to drive smarter marketing and business strategies. Students will be provided an integrated approach including traditional marketing and the application of interactive, social, mobile, and emerging media technologies to create customer value.

Career Path 

  • Customer intelligence analyst
  • Market research analyst
  • Market research manager
  • Market research consultant
  • Business development manager
  • Business operations specialist
  • Marketing director
  • Marketing consultant
  • > see job placement statistics

Programme Structure

Courses include:

  • Global Markets
  • Marketing Research
  • Customer Relationship Management
  • Digital Marketing
  • Analysis for Marketing Decisions
  • Customer Intelligence
  • Research Project

Detailed Programme Facts

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • Application
  • Application Fee
  • Two Letters of Recommendation
  • Resume
  • Personal Statement
  • All Official Transcripts

Tuition Fee

  • International

    1305 USD/credit
    Tuition Fee
    Based on the original amount of 1305 USD per credit and a duration of .
  • National

    1305 USD/credit
    Tuition Fee
    Based on the original amount of 1305 USD per credit and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.