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Internet Marketing, M.B.A.

  • Anytime
    Application Deadline
  • 24 months
As more marketing, sales, and advertising happens online, business professionals need to be experts in the most up-to-date and effective tactics. The Internet Marketing program is offered by Benedictine University Online.
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The Benedictine University Online MBA with an Internet Marketing concentration delivers continually updated courses designed to develop your ability to successfully deploy these marketing tools.

Offered through a partnership with the Internet marketing experts at Market Motive, coursework in the Internet Marketing MBA is designed by industry leaders and constantly revised to reflect changes in this fast-moving field.

The result is a real-time curriculum with instant real-world application. In addition to core MBA coursework, students complete three electives from a list of classes that cover social media marketing, search engine optimization (SEO), web analytics, online advertising, and conversion optimization. Combine a high-quality business education from a respected traditional university with cutting-edge expertise in online marketing with the online Internet Marketing MBA from Benedictine University Online.

A Program That Adapts as Quickly as the Web Changes

The Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. Benedictine’s Internet Marketing concentration courses cover topics that show students how to build email lists, design effective marketing campaigns, and consistently move customers through the sales funnel. The result is a real-time curriculum that powers your Internet marketing career right now.

The program also includes mini capstone experiences that allow you to apply your learnings to real world scenarios in a controlled environment under the direct supervision of your instructor. Students have the opportunity to build a social media campaign, develop a conversion optimization test plan, complete the Conversion Optimization Certification test, and examine web analytics of an existing corporation.

Benedictine’s instructors and advisors work hard to help students design academic programs of study that best fit their professional needs and goals. To that end, online students adding the Internet Marketing MBA concentration to their degree program select three of the following four degree program foundation courses.

Programme Structure

Effective Internet marketing involves more than just grafting traditional marketing techniques onto the web. In this concentration, you will study:

  • Digital marketing campaigns
  • Search engine optimization tactics
  • Marketing automation strategies
  • Data analysis and conversion optimization
  • Social media marketing tactics
  • Emerging technologies

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline. More details:

    Year-round enrollment — six start dates per year

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Languages
    • English
  • Delivery mode

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • Non-refundable $40 application fee, payable online.
  • Official, sealed copies of your transcripts from any and all previously attended colleges and universities.
  • Two letters of recommendation from professional references.
  • Resume detailing your professional work experience.
  • Letter of Intent.
  • Scores from a graduate entrance exam – GRE or GMAT.
  • The graduate entrance exam requirement may be waived on a case-by-case basis.
  • Foreign Transcript Evaluation: A three-year bachelor's degree program must be deemed equivalent to a four-year U.S. bachelor's degree program by Educational Credential Evaluators (ECE) or Educational Perspectives in order to qualify for admission to a graduate program.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    700 USD/module
    Tuition Fee
    Based on the original amount of 700 USD per module and a duration of 24 months.
  • National

    700 USD/module
    Tuition Fee
    Based on the original amount of 700 USD per module and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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