University of San Francisco

M.B.A. On Campus
24 months
1575 USD/credit
1575 USD/credit
Tuition fee
Apply date
Start date


The Marketing degree at University of San Francisco is designed for students with multiple career interests. You might want to learn about the history of marketing, or marketing strategy, or customer insights. Maybe you’re fascinated by the entertainment world, media and advertising, or brand management.


The Marketing program offered by University of San Francisco helps students obtain a foundation in running a successful customer-driven organization. To learn how to build competitive advantage in the global marketplace, students focus on fundamentals: market segmentation, competitive analysis, pricing strategies, public relations, advertising, and distribution channels. 

Graduates with Marketing from University of San Francisco will be able to:

  • Students will design business strategy by incorporating concepts from multiple functional areas
  • Students will develop a leadership communication style that is effective and persuasive
  • Students will exhibit strong teamwork skills as demonstrated through their ability to inspire collaboration and maximize collective abilities
  • Students will identify the ethical, environmental, and social implications of business issues and formulate appropriate responses
  • Students will challenge assumptions and establish a process to appraise competing perspectives
  • Students will interpret ambiguous information and formulate succinct solutions


Graduates work at the highest levels of management in a variety of industries in market research, sales, advertising, brand management, general management, and management consulting.

Programme Structure

Courses include:

  • Research Methods in Marketing 
  • Consumer Behavior & Research 
  • Global Marketing & Business Intelligence
  • Integrated Marketing Communication
  • Brand Strategy & Management
  • Introduction to Marketing Analytics
  • Marketing Analytics - Technology and Applications
  • Marketing for Nonprofit Organizations

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




48 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Certification of Finances
  • Proof of English Language Proficiency
  • Transcript (Academic Record) from each university or college attended
  • Statement of Purpose
  • Resume or CV
  • Two Letters of Recommendation
  • GRE or GMAT scores 
  • Interview
  • Self-Evaluation (Optional) 

Tuition Fee

  • International

    1575 USD/credit
    Tuition Fee
    Based on the original amount of 1575 USD per credit and a duration of 24 months.
  • National

    1575 USD/credit
    Tuition Fee
    Based on the original amount of 1575 USD per credit and a duration of 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

University of San Francisco


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