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Overview
These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme in Global Sales and Marketing at University of Applied Sciences Upper Austria is on emerging markets.
Triple Degree Programme
The triple degree programme GSM equips the students to develop and manage general business, sales and marketing activities for future international companies.
For such managers it is essential to develop entrepreneurial thinking skills and to know how to handle background challenges of a culture.
In today’s digitalized and globalized markets understanding and making use of technological developments, influencing business processes, but also the ability to combine virtual and physical customer touchpoints is indispensable.
Career Profile
The management of global B2B and service markets needs enthusiastic sales oriented leadership personalities who are able to develop and push forward complex sales processes for specific markets and their cultures.
The basis for all that is a profound understanding of organisational buying behavior und the development and management of marketing- and sales concepts for complex combinations of products and services for international markets with cross cultural challenges.
Programme Structure
Courses included:
- Strategy, Marketing and Sales Management
- Global Business Management
- International Sales Management
- Finance and Business
- International Law
- Economics
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
IELTS 6
TOEFL® IBT 78
Credits
120 ECTS
Delivered
On Campus
Disciplines
International Relations Marketing Corporate Communication View 9 other Masters in International Relations in AustriaAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
TOEFL® IBT 78
Other requirements
General requirements
- Completed Bachelor’s or Master’s degree in Business Administration or similar fields.
Tuition Fee
To alway see correct tuition fees
-
International
1452 EUR/yearTuition FeeBased on the tuition of 726 EUR per semester during 24 months. -
EU/EEA
726 EUR/yearTuition FeeBased on the tuition of 363 EUR per semester during 24 months.
Living costs for Steyr
800 - 1200 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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