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Communication Design, M.A.

  • Anytime
    Application Deadline
  • 24 months
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The Communication Design course offered by the HMKW University for Media, Communication and Business provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.


Integration of theory and practice of design:

  • latest developments in research and analysis of design and creativity
  • practical work and art direction projects

Learning outcomes:

The ability to carry out the roles and responsibilities associated with the position of Art Director and other management positions held by creative talents, within the framework of the ever-increasing convergence of print, online, broadcast and mobile media.


The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.

Programme Structure

Courses include:

  • Media Law
  • Media Asset Management
  • Media Psychology
  • Intercultural Management
  • Critical & Creative Thinking
  • Design & Social Research
  • Creative Design Processes
  • Advertising Technology
  • Design Management
  • Creative Leadership

Detailed Programme Facts

  • More details:

    There are no set application deadlines at HMKW. Usually, you can apply until the start of the semester.

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 24 months
    • Average part-time duration 36 months
    • Intensity Flexible
  • Languages
    • English
    • German
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • A good or very good degree in design, fine arts or equivalent degree (university or university of applied sciences)
  • plus internal assessment process

Please include in your portfolio:

  • a title page (“cover”),
  • your cv,
  • a very brief summary of the written part of your Bachelor thesis (if available),
  • motivation letter (max. 250 words),
  • min. three comprehensive graphic design works created by you (or with a clearly indicated contribution from you),
  • including a description of the work,
  • and a documentation of the design process.

Tuition Fee

  • International

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
  • EU/EEA

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Full-time: 670 € monthly 
  • Part-time: 449 € monthly

Living costs

  • Berlin, Germany

    836 - 1340 EUR/month
    Living Costs
  • Frankfurt am Main, Germany

    941 - 1520 EUR/month
    Living Costs
  • Köln, Germany

    831 - 1300 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Communication Design
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