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Marketing, Communications and Advertising

Kingston University

M.A.
12 months
Duration
16000 GBP/year
11280 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Marketing, Communications and Advertising course at Kingston University places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? 

Overview

Key features

  • Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
  • Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
  • Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top. 

Where this course will take you

Recent alumni from the Marketing, Communications and Advertising course at Kingston University have taken numerous professional roles, including:

  • campaign manager at Conde Naste Publications;
  • business manager for North America at RHN;
  • CEO at British Venezuelan Chamber of Commerce;
  • consultant at Marketability;
  • director at Matrix Data;
  • European consumer insight manager at Unilever Bestfoods;
  • media planner at Mindshare Media Agency.

Programme Structure

Modules

  • Marketing Communications and Advertising

  • Interactive Communications

  • Public Relations

  • Global Marketing Management

  • Buyer Behaviour

  • Market Research and Data Analysis

  • Research Proposal and Dissertation

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

We encourage you to apply as soon as possible, applications will close when the course is full.

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Required

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • A good bachelor's degree, or equivalent, in any discipline.

Tuition Fee

  • International

    16000 GBP/year
    Tuition Fee
    Based on the original amount of 16000 GBP per year and a duration of 12 months.
  • EU/EEA

    11280 GBP/year
    Tuition Fee
    Based on the original amount of 11280 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Marketing, Communications and Advertising
-
Kingston University

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