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Marketing, Communications and Advertising, M.A.

  • Anytime
    Application Deadline
  • 12 months
    Duration
University rank #591 (QS) London, United Kingdom
The Marketing, Communications and Advertising course at Kingston University places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? 

Overview

Key features

  • Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
  • Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
  • Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top. 

Where this course will take you

Recent alumni from the Marketing, Communications and Advertising course at Kingston University have taken numerous professional roles, including:

  • campaign manager at Conde Naste Publications;
  • business manager for North America at RHN;
  • CEO at British Venezuelan Chamber of Commerce;
  • consultant at Marketability;
  • director at Matrix Data;
  • European consumer insight manager at Unilever Bestfoods;
  • media planner at Mindshare Media Agency.

Programme Structure

Modules

  • Marketing Communications and Advertising

  • Interactive Communications

  • Public Relations

  • Global Marketing Management

  • Buyer Behaviour

  • Market Research and Data Analysis

  • Research Proposal and Dissertation

Detailed Programme Facts

  • More details:

    Please note: there is no official deadline for applications, but we recommend that you apply by June for September entry and by October for January entry.

  • Programme intensity Full-time
    • Full-time duration 12 months
    • Duration description

      2 years including professional placement

  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

Academic Requirements

You need the following GPA score:

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • A good bachelor's degree, or equivalent, in any discipline.

Studyportals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee

  • International

    15600 GBP/year
    Tuition Fee
    Based on the original amount of 15600 GBP per year and a duration of 12 months.
  • EU/EEA

    10750 GBP/year
    Tuition Fee
    Based on the original amount of 10750 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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