M.Sc. On Campus

Marketing Research and Analytics

24 months
1605 USD/credit 24075 USD/year
1605 USD/credit 24075 USD/year
Tuition fee
Apply date
Start date


Offered by Hofstra University, the Master of Science in Marketing Research and Analytics is designed to meet the demands of professionals who want to assume specialized responsibilities in the field of marketing research.


Objectives of the Master of Science in Marketing Research and Analytics at Hofstra University

  • To prepare students for middle- to upper-level positions within the marketing research and analytics function at various organizations or marketing research/analytics firms.
  • To develop marketing research and analytics who can  assess marketing information needs, coordinate multiple research projects, analyze data, and determine the implications of marketing research data on marketing strategy.
  • To enhance students' quantitative and qualitative research skills

Programme Structure

Courses included:

  • Information Systems for Managers
  • Marketing Analysis and Management
  • Research for Marketing Decisions
  • Consumer Behavior in the Global Environment
  • Advanced Marketing Research and Analytics
  • Database Management Systems
  • Data Mining for Business Analytics
  • Business Forecasting

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details

Rolling Admission


30 SCH


On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
GMAT admission requirements GMAT

Other requirements

General requirements

  • All information is provided as a guide and does not guarantee entry. Admissions decisions are at the discretion of the university.
  • Bachelor’s degree or equivalent, minimum 3.0 GPA and English language requirements in one of the following tests. Additional requirements may apply.
  • GMAT/GRE requirement may apply depending on the program. In addition, the graduate programs may have other/higher requirements with which applications must comply.

Tuition Fee

To alway see correct tuition fees
  • International

    24075 USD/year
    Tuition Fee
    Based on the tuition of 1605 USD per credit during 24 months.
  • National

    24075 USD/year
    Tuition Fee
    Based on the tuition of 1605 USD per credit during 24 months.

Living costs for Hempstead

1300 - 2834 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Research and Analytics
Hofstra University


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