24 months
Duration
25744 USD/year
Unknown
Tuition fee
Anytime
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Apply date
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Start date

About

Offered by Hofstra University, the Master of Science in Marketing Research and Analytics is designed to meet the demands of professionals who want to assume specialized responsibilities in the field of marketing research.

Visit the official programme website for more information

Overview

Apply directly through to the Master’s degree in  Marketing Research and Analytics at Hofstra University . Just make sure you meet the graduate program requirements and the expected English language level. 

INTO helps you apply to multiple universities at once and the application process won’t cost you anything. Graduate Direct Entry students also receive a Direct Entry I-20 invitation that you will need to be permitted to enter the United States. 

What to expect from studying this Business program

A large part of the student population is interested in studying a degree in Business because of the diverse and versatile set of skills it helps the develop. You will have the option to specialize in areas such as Entrepreneurship, Finance, Marketing, International Business, or Human Resource Management and other topics that have to do with the performance of a successful company, small business or start-up. 

Learn how to keep your team motivated and inspired, ensure a steady revenue stream, investments in product development and company growth, effective advertising and managing teams both at home and abroad. You will learn to understand both your and your team’s strengths and know when and how to take measures for team growth and knowledge development. 

Business programmes are generally very practice oriented, relying on many real-life case studies and learning from the experience of successful managers. 

Objectives of the Master of Science in Marketing Research and Analytics

  • To prepare students for middle- to upper-level positions within the marketing research and analytics function at various organizations or marketing research/analytics firms.
  • To develop marketing research and analytics who can  assess marketing information needs, coordinate multiple research projects, analyze data, and determine the implications of marketing research data on marketing strategy.
  • To enhance students' quantitative and qualitative research skills

Programme Structure

Courses included:

  • Information Systems for Managers
  • Marketing Analysis and Management
  • Research for Marketing Decisions
  • Consumer Behavior in the Global Environment
  • Advanced Marketing Research and Analytics
  • Database Management Systems
  • Data Mining for Business Analytics
  • Business Forecasting

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

36 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • All information is provided as a guide and does not guarantee entry. Admissions decisions are at the discretion of the university.
  • Bachelor’s degree or equivalent, minimum 3.0 GPA and English language requirements in one of the following tests. Additional requirements may apply.
  • GMAT/GRE requirement may apply depending on the program. In addition, the graduate programs may have other/higher requirements with which applications must comply.

Tuition Fee

  • International

    25744 USD/year
    Tuition Fee
    Based on the original amount of 25744 USD per year and a duration of 24 months.

$25,744 - $35,290 per year

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Research and Analytics
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Hofstra University

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