12 months
Duration
17000 EUR/year
17000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing, Management and Communication programme offered by TBS Business School is designed to develop these key and complementary competencies and to train executives to able to understand the marketing challenges behind the deep changes in our civilization.

Visit the official programme website for more information

Overview

Students choosing this program intend to work in the Marketing and Communication fields in general regardless of the economic sector.

They will gain operational expertise in traditional and Digital Marketing and Communication tools. They will learn how to expand a business, by mastering the issues related to Strategic Marketing and Communication in a moving context (digitalization, climate change…)

Marketers must drive the development of their organization by identifying strategic areas, designing innovative offers and by being able to properly communicate these offers to the market.

Career opportunities

This Marketing, Management and Communication programme offered by TBS Business School  prepares you for the following job categories:

In BtoB and BtoC oriented companies:

  • Assistant Product Manager / Product Manager
  • Marketing Manager
  • Marketing Research Analyst
  • Content Marketing Manager
  • Assistant Brand Manager/ Brand Manager
  • Marketing Manager
  • External / Internal Communication Manager
  • Marketing and Innovation Manager

Programme Structure

Courses included:

  • Understanding consumers and customer behaviours and expectations
  • Elaborating the marketing strategy
  • Deploying the marketing strategy
  •  Engaging customers and suppliers in sustainable relationships
  •  Communication strategies
  • Communication tools and techniques
  • International Perspective in Marketing and Communication

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English, French

Credits

90 ECTS

Delivered

Blended

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
85
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

Direct access to the MSc program following a:

  •  4-year Bachelor’s Degree (240 ECTS) or equivalent
  • English native language, IELTS 6.5, TOEIC 800, TOEFL 85 or TBS English test B2

Tuition Fee

  • International

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR for the full programme and a duration of 12 months.

Funding

To assist our students financially, we offer several discounts for our Master of Science programs:

- Early Bird discount: for students who apply and pay by the 31st December (10%) - this is the only discount which can be combined with others

- Merit discount: this discount is based on your grades and general profile (10%)

- Partner University discount: for students who have studied at one of TBS's Partner Universities (10%)

- Sibling discount: for students who have a brother or sister enrolled at TBS

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Marketing, Management and Communication
-
TBS Business School

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