International Marketing and Entrepreneurship

Overview

The International Marketing and Entrepreneurship  course offered by the University of Essex .

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

• the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
• marketing strategies, including product, pricing, promotion and distribution strategies
• new product development
• supply chain management and operations
• theories and practices of entrepreneurship

Your future

A  International Marketing and Entrepreneurship course offered by the University of Essex  will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.

Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.

Accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.