12 months
Duration
20350 GBP/year
13030 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The International Marketing and Entrepreneurship course offered by the University of Essex explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

Visit the official programme website for more information

Overview

The International Marketing and Entrepreneurship  course offered by the University of Essex .

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
  • marketing strategies, including product, pricing, promotion and distribution strategies
  • new product development
  • supply chain management and operations
  • theories and practices of entrepreneurship

Your future

A  International Marketing and Entrepreneurship course offered by the University of Essex  will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.

Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.

Accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Programme Structure

Courses included:

  • Theories and Practice of Entrepreneurship
  • Strategic Management
  • Global Supply Chain and Operations Management
  • Research Methods
  • International Marketing Strategy and Planning

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

We recommend that you apply as soon as you are able to.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A 2:2 degree or international equivalent, in any discipline.

Tuition Fee

To alway see correct tuition fees
  • International

    20350 GBP/year
    Tuition Fee
    Based on the tuition of 20350 GBP per year during 12 months.
  • National

    13030 GBP/year
    Tuition Fee
    Based on the tuition of 13030 GBP per year during 12 months.

Part-time:

  • Home/EU fee:£6,515
  • International fee£10,175

Living costs for Colchester

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing and Entrepreneurship
-
University of Essex

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