You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
- the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
- marketing strategies, including product, pricing, promotion and distribution strategies
- new product development
- supply chain management and operations
- theories and practices of entrepreneurship
A International Marketing and Entrepreneurship course offered by the University of Essex will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.
Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
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- Theories and Practice of Entrepreneurship
- Strategic Management
- Global Supply Chain and Operations Management
- Research Methods
- International Marketing Strategy and Planning
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- 12 months
- 24 months
Start dates & application deadlines
- Apply before
We recommend that you apply as soon as you are able to.
DisciplinesEntrepreneurship Marketing Digital Marketing View 467 other Masters in Marketing in United Kingdom
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- A 2:2 degree or international equivalent, in any discipline.
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International20350 GBP/yearTuition FeeBased on the tuition of 20350 GBP per year during 12 months.
National13030 GBP/yearTuition FeeBased on the tuition of 13030 GBP per year during 12 months.
- Home/EU fee:£6,515
- International fee£10,175
Living costs for Colchester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.