The Master of Professional Studies in Branding and Integrated Communications (BIC) is a 36-credit program. Graduate students will be required to take four foundational courses to anchor themselves in the core principles of branding and integrated communication (12 credits). To deepen their expertise in a single area, students are required to take three additional courses in one of three specialization tracks: Advertising Management/Planning, Advertising Concepting/Copywriting/Art Direction, and Corporate Communications/Public Relations (9 credits). Students can also select from a number of electives that will be offered at various times throughout the four-semester sequence or from the other specialization tracks (9 credits). Students can deepen their specialization knowledge from existing graduate level courses in fine arts, humanities, engineering, and the social sciences at CCNY or at other marketing programs within CUNY, such as the one at Baruch. The program culminates in two required Convergence Workshops that are modeled on an agency experience and designed to replicate the branding and integrated communication process (6 credits).
You can apply until:
Always verify the dates on the programme website.
You need the following TOEFL iBT ® score:
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
Compare your wishlisted programmes with our new Comparison tool!
Did you know you can compare your wishlisted programmes with our new Comparison tool?