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Branding & Integrated Communication, M.P.S.

  • Application Deadline
  • 24 months
    Duration
University rank #601 (QS) , NY,
The BIC Master of Professional Studies (MPS) combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.

About

The Master of Professional Studies in Branding and Integrated Communications (BIC) is a 36-credit program. Graduate students will be required to take four foundational courses to anchor themselves in the core principles of branding and integrated communication (12 credits). To deepen their expertise in a single area, students are required to take three additional courses in one of three specialization tracks: Advertising Management/Planning, Advertising Concepting/Copywriting/Art Direction, and Corporate Communications/Public Relations (9 credits). Students can also select from a number of electives that will be offered at various times throughout the four-semester sequence or from the other specialization tracks (9 credits). Students can deepen their specialization knowledge from existing graduate level courses in fine arts, humanities, engineering, and the social sciences at CCNY or at other marketing programs within CUNY, such as the one at Baruch.  The program culminates in two required Convergence Workshops that are modeled on an agency experience and designed to replicate the branding and integrated communication process (6 credits).

Programme Structure

Courses include:

  • Research & Awareness
  • Strategy & Measurement
  • Idea Development

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    36 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • GRE test scores are not required.
  •  International students must submit English translations of transcripts and a standard TOEFL score of 90 or higher.

Tuition Fee

  • National

    10450 USD/year
    Tuition Fee
    Based on the original amount of 5225 USD per semester and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Non Residents : 805 $ per credit

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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