The Master of Branding & Integrated Communication (BIC) at The City University of New York is a 36-credit program. Graduate students will be required to take four foundational courses to anchor themselves in the core principles of branding and integrated communication (12 credits).
To deepen their expertise in a single area, students are required to take three additional courses in one of three specialization tracks: Advertising Management/Planning, Advertising Concepting/Copywriting/Art Direction, and Corporate Communications/Public Relations (9 credits). Students can also select from a number of electives that will be offered at various times throughout the four-semester sequence or from the other specialization tracks (9 credits).
Students can deepen their specialization knowledge from existing graduate level courses in fine arts, humanities, engineering, and the social sciences at CCNY or at other marketing programs within CUNY, such as the one at Baruch. The program culminates in two required Convergence Workshops that are modeled on an agency experience and designed to replicate the branding and integrated communication process (6 credits).
- Research & Awareness
- Strategy & Measurement
- Idea Development
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesCommunication Sciences Digital Communication View 564 other Masters in Communication Sciences in United States
- GRE test scores are not required.
- International students must submit English translations of transcripts and a standard TOEFL score of 90 or higher.
International855 USD/creditTuition FeeBased on the original amount of 855 USD per credit and a duration of 12 months.
National855 USD/creditTuition FeeBased on the original amount of 855 USD per credit and a duration of 12 months.
- Local students: $5,545 / semester
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.