Studyportals

Branding & Integrated Communication

The City University of New York

Master
12 months
Duration
855 USD/credit
855 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Branding & Integrated Communication Master of Professional Studies (MPS) at The City University of New York combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.

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Overview

The Master of Branding & Integrated Communication (BIC) at The City University of New York is a 36-credit program. Graduate students will be required to take four foundational courses to anchor themselves in the core principles of branding and integrated communication (12 credits). 

Learning outcomes

To deepen their expertise in a single area, students are required to take three additional courses in one of three specialization tracks: Advertising Management/Planning, Advertising Concepting/Copywriting/Art Direction, and Corporate Communications/Public Relations (9 credits). Students can also select from a number of electives that will be offered at various times throughout the four-semester sequence or from the other specialization tracks (9 credits). 

Students can deepen their specialization knowledge from existing graduate level courses in fine arts, humanities, engineering, and the social sciences at CCNY or at other marketing programs within CUNY, such as the one at Baruch.  The program culminates in two required Convergence Workshops that are modeled on an agency experience and designed to replicate the branding and integrated communication process (6 credits).

Programme Structure

Courses include:

  • Research & Awareness
  • Strategy & Measurement
  • Idea Development

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • GRE test scores are not required.
  •  International students must submit English translations of transcripts and a standard TOEFL score of 90 or higher.

Tuition Fee

  • International

    855 USD/credit
    Tuition Fee
    Based on the original amount of 855 USD per credit and a duration of 12 months.
  • National

    855 USD/credit
    Tuition Fee
    Based on the original amount of 855 USD per credit and a duration of 12 months.
  • Local students: $5,545 / semester

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Branding & Integrated Communication
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The City University of New York

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