Strategic Marketing Management, M.Sc. | BI Norwegian Business School | Oslo, Norway
24 months
14271 EUR/year
10988 EUR/year
Tuition fee
Apply date
Start date


Become a well-prepared leader within marketing in the modern economy. Learn how to understand the consumer's psychology and behaviour, marketing research, statistical methods, and how to build strong brands.

Visit the official programme website for more information


The Strategic Marketing Management programme at BI Norwegian Business School    will provide you with the academic and professional competence you need for managerial positions. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.


A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions our former students have obtained:

  • Head of Integrated Communication, Mercedes-Benz
  • Category Trade Manager, Mondelez International
  • Brand Manager, Stabburet
  • Marketing Coordinator, Silicon Laboratories
  • Market Analyst, Verdens Gang AS (VG)
  • Project Manager, Microsoft Norway

Programme Structure

Courses included:

  • Brand Management
  • Customer Value Analytics
  • Understanding the Consumer
  • B2B Marketing

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details
  • Priority application deadline for Master of Science: 1 March
  • After 1 March, applications are accepted on a rolling basis.


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


120 ECTS


On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
158 (quantitative)
GMAT admission requirements GMAT

Minimum of 3,5 (B) on the ECTS scale

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • 1.1 Undergraduate Degree
  • a) A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing
  • Or
  • b) A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:
  • Social Sciences (e.g. Psychology, Sociology, Economics)
  • Management (e.g. Strategy, Leadership)
  • Communication or Public Relations
  • 1.2 The Bachelor's degree must include the following courses, or equivalent:
  • Foundations in Marketing
  • Foundations in Economics (e.g. Macro or Micro), Business Economics or Finance. 
  • Statistics or Econometrics (this requirement may be met by courses in quantitative methodology, depending on the content of such courses).

Tuition Fee

To alway see correct tuition fees
  • International

    14271 EUR/year
    Tuition Fee
    Based on the tuition of 14271 EUR per year during 24 months.
  • EU/EEA

    10988 EUR/year
    Tuition Fee
    Based on the tuition of 10988 EUR per year during 24 months.
  • EU/EEA applicants: NOK 114 200

  • Outside EU/EEA applicants: NOK 148 400

Living costs for Oslo

11682 - 19230 NOK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Scholarships are available for applicants with EU/EEA citizenship. Awarded based on outstanding academic achievement. Apply with application for admission by March 1. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing Management
BI Norwegian Business School


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