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M.Sc. On Campus

Strategic and Digital Marketing

De Montfort University

12 months
Duration
14600 GBP/year
7700 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

Digital marketing is one of the world’s fastest growing industries, and with many companies opting for a digital first marketing strategy, this Strategic and Digital Marketing MSc course from De Montfort University can help you become a skilled and strategic graduate in high demand across a range of sectors.

Overview

Grounded in the latest theory, this is a practical Strategic and Digital Marketing MSc course from De Montfort University that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

Graduate careers

  • Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
  • Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.
  • Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

Accreditation

We are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. 

Programme Structure

Courses include:

  • Strategic Marketing
  • Social Media Strategy
  • Managing Advertising and Communications
  • Marketing Research in Practice
  • Research Methods for Marketers 
  • Direct and Digital Marketing
  • Advanced Marketing Analytics

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content
  • Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for our Marketing Management MSc.
  • Applicants with no formal qualifications but with significant business experience will be considered on an individual basis
  • Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme
  • Download and complete the international application form
  • A copy of your qualifications
  • A copy of your English language certificate
  • A personal statement of at least 500 words explaining why you want to study your chosen course at DMU and any additional information that will support your application
  • A copy of your passport
  • Two references

Tuition Fee

To alway see correct tuition fees
  • International

    14600 GBP/year
    Tuition Fee
    Based on the tuition of 14600 GBP per year during 12 months.
  • National

    7700 GBP/year
    Tuition Fee
    Based on the tuition of 7700 GBP per year during 12 months.
  • EU: £14,600

Living costs for Leicester

751 - 1426 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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Strategic and Digital Marketing
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De Montfort University

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