Studyportals Study cover for Strategic and Digital Marketing

Strategic and Digital Marketing

De Montfort University

M.Sc.
12 months
Duration
14100 GBP/year
7500 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

This Strategic and Digital Marketing course from De Montfort University is a specialist master's degree for students with previous qualifications in marketing and/or substantial marketing experience. 

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Overview

Reasons to study Strategic and Digital Marketing course from De Montfort University

  • Enhance your marketing knowledge - Equip yourself with sufficient knowledge to develop and strengthen your career in marketing
  • Develop essential analytical skills - Your expertise in critical and competitive analysis and in marketing and digital strategy development will help you prepare for a career with advanced communication skills
  • Personal and professional development - Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.

Programme Structure

Courses included:

  • Strategic Marketing
  • Social Media Strategy
  • Managing Advertising and Communications
  • Marketing Research in Practice
  • Research Methods for Marketers 
  • Direct and Digital Marketing

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 72 months
    • Flexible

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.
  • Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for our Marketing Management MSc.
  • Applications from mature students without formal academic qualifications but with significant marketing management experience will also be considered on an individual basis.
  • Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme.

Tuition Fee

  • International

    14100 GBP/year
    Tuition Fee
    Based on the original amount of 14100 GBP per year and a duration of 12 months.
  • EU/EEA

    7500 GBP/year
    Tuition Fee
    Based on the original amount of 7500 GBP per year and a duration of 12 months.

Funding

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

  • DMU Global High Flyers Award
The DMU Global High Flyers Award offers students a discount of up to £1,000 towards a DMU Global opportunity (subject to terms and conditions).
  • DMU Sports Scholarship
Find out more about the DMU Sports Scholarships worth up to £6,000.
  • International Scholarships

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Strategic and Digital Marketing M.Sc.
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