• Application Deadline
  • 12 months
    Duration

About

Reasons to study Strategic and Digital Marketing course from De Montfort University

  • Enhance your marketing knowledge - Equip yourself with sufficient knowledge to develop and strengthen your career in marketing
  • Develop essential analytical skills - Your expertise in critical and competitive analysis and in marketing and digital strategy development will help you prepare for a career with advanced communication skills
  • Personal and professional development - Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.

Accreditation

We are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.

Programme Structure

Courses included:

  • Strategic Marketing
  • Social Media Strategy
  • Managing Advertising and Communications
  • Marketing Research in Practice
  • Research Methods for Marketers 
  • Direct and Digital Marketing

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    Part-time
    • Average part-time duration 72 months
    • Intensity Flexible
    • Duration description
      • Up to six years part-time. 
      • Not available to international students. 
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.
  • Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for our Marketing Management MSc.
  • Applications from mature students without formal academic qualifications but with significant marketing management experience will also be considered on an individual basis.
  • Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme.

Tuition Fee

  • International

    13600 GBP/year
    Tuition Fee
    Based on the original amount of 13600 GBP per year and a duration of 12 months.
  • EU/EEA

    7500 GBP/year
    Tuition Fee
    Based on the original amount of 7500 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Leicester

  • 751 - 1430 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Check your budget and academic fit with this study

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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