12 months
16000 EUR/year
2209 EUR/year
Tuition fee
Apply date
Start date


In this Business Administration - Marketing programme from Radboud University you will learn all about creating long-term sustainable relations in relation to corporate social responsibility.

Visit the official programme website for more information


Marketing is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

Future career opportunities after the Business Administration - Marketing programme from Radboud University

After graduation, you have great analytical skills and a sound understanding of business practices. This makes you well suited for a wide range of (international) job positions, such as:

  • Market researcher 
  • Account manager 
  • Brand manager 
  • Management consultant at a non-profit organisation

Programme Structure

Courses include:

  • Marketing Performance
  • Consumer Behaviour
  • Methodology in Marketing and Strategic Management Research
  • Marketing and Innovation 
  • International Brand Management 
  • Business Model Innovation

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

Non-EU/EEA applicants 

  • 1 April: Final deadline

EU/EEA applicants  

  • 1 July: Final deadline




On Campus

Academic requirements

GMAT admission requirements GMAT

Other requirements

General requirements

  • A Bachelor’s degree in a similar (or related) field from another research university with a fair number of courses in your preferred specialisation. Your degree must be equivalent to a Dutch Research University diploma. Ideally, your Bachelor's degree should cover the following courses:
  • Organisation Theory
  • Strategy
  • Marketing
  • Human Resource Management
  • Finance
  • Statistics
  • Quantitative and Qualitative Methods
  • Bachelor’s thesis of 12 EC

  • Based on your (academic) background we might require you to do a GMAT: If you have a background in Business Administration, and your previous education has been judged to be academic, meaning you have taken approximately 30 ECs (840 hours) in statistics and qualitative/quantitative research methods, you are directly admissible to the Master's.

Tuition Fee

To alway see correct tuition fees
  • International

    16000 EUR/year
    Tuition Fee
    Based on the tuition of 16000 EUR for the full programme during 12 months.
  • EU/EEA

    2209 EUR/year
    Tuition Fee
    Based on the tuition of 2209 EUR for the full programme during 12 months.

Living costs for Nijmegen

800 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


  • We have a number of scholarships available only for international Master’s students. You can find the full list, including details about eligibility requirements and how to apply, on the university's website.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business Administration - Marketing
Radboud University


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