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Business (Concentration in Branding/Creative Brand Management), M.Sc.

  • Application Deadline
  • 12 months
    Duration
University rank #601 (QS) , VA,
The VCU Brandcenter offers graduate study in advertising and branding. The program provides advanced preparation for creative and strategic advertising development. The branding concentration of the Master of Science in Business with a concentration in branding is divided into five focus areas.

About

The working environment at the Brandcenter is similar to an advertising agency: Teams of students work together to develop campaigns. After the first year, qualified students are offered internships where they experience ad agency life and foster industry relationships. In their second year, students are given the opportunity to network through a mentoring program in which they are matched with agency professionals who offer advice and assistance.

Student learning outcomes:

  • Presentation skills: Students will demonstrate the ability to effectively present/sell their ideas in a clear, concise and compelling manner.
  • Collaboration: Students will demonstrate their ability to work together in cross-functional teams/groups (i.e., copywriter, art director, strategist, brand manager, creative technologist) to develop viable business/marketing solutions.
  • Creative and critical problem-solving: Students will demonstrate the ability to research consumer culture (via secondary research, syndicated research and qualitative/quantitative research methods) and evaluate consumer media/technology usage habits to develop media-neutral business solutions.
  • Culture: Students will demonstrate an appreciation, interest in and openness for different cultures (both national and international) yielding more relevant, culturally savvy business solutions.
  • Craft: Students will demonstrate the ability to execute specific skills related to their individual subconcentration. For art direction these include solid layout/typography skills and strong conceptual thinking ability.

Programme Structure

Courses include:

  • Creative Thinking
  • Brand Experiences
  • The Business of Branding
  • Accounting for Communication Professionals
  • Brand Design for Brand Managers
  • Strategic Thinking
  • Foundations of Brand Management
  • Brand Analytics
  • Research Methodologies
  • Team Building and Leadership for Brand Managers
  • Applied Brand Management
  • Advanced Brand Management
  • Supervised Business Study

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    42 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

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  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

  • You need the following GMAT score:

    Required score: 540

    The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers.

General Requirements

  • Application to graduate study, including the application for Virginia in-state tuition.
  • Personal statement submitted with the online application.
  • $70 application fee.
  • T​​hree reference letters submitted through the online application.
  • Transcripts from each institution you attended are required. 
  • Official test scores, if required by your program.
  • Your resume, if requested by the department to which you are applying.

Tuition Fee

  • International

    27971 USD/year
    Tuition Fee
    Based on the original amount of 27971 USD per year and a duration of 12 months.
  • National

    14497 USD/year
    Tuition Fee
    Based on the original amount of 14497 USD per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Richmond

  • 1071 - 1750 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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