Business (Concentration in Branding/Creative Brand Management)

Virginia Commonwealth University

12 months
27971 USD/year
14497 USD/year
Tuition fee
Apply date
Start date


The VCU Brandcenter offers graduate study in advertising and branding. The program provides advanced preparation for creative and strategic advertising development. The branding concentration of the Master of Science in Business with a concentration in branding is divided into five focus areas.


The working environment at the Brandcenter is similar to an advertising agency: Teams of students work together to develop campaigns. After the first year, qualified students are offered internships where they experience ad agency life and foster industry relationships. In their second year, students are given the opportunity to network through a mentoring program in which they are matched with agency professionals who offer advice and assistance.

Student learning outcomes:

  • Presentation skills: Students will demonstrate the ability to effectively present/sell their ideas in a clear, concise and compelling manner.
  • Collaboration: Students will demonstrate their ability to work together in cross-functional teams/groups (i.e., copywriter, art director, strategist, brand manager, creative technologist) to develop viable business/marketing solutions.
  • Creative and critical problem-solving: Students will demonstrate the ability to research consumer culture (via secondary research, syndicated research and qualitative/quantitative research methods) and evaluate consumer media/technology usage habits to develop media-neutral business solutions.
  • Culture: Students will demonstrate an appreciation, interest in and openness for different cultures (both national and international) yielding more relevant, culturally savvy business solutions.
  • Craft: Students will demonstrate the ability to execute specific skills related to their individual subconcentration. For art direction these include solid layout/typography skills and strong conceptual thinking ability.

Programme Structure

Courses include:

  • Creative Thinking
  • Brand Experiences
  • The Business of Branding
  • Accounting for Communication Professionals
  • Brand Design for Brand Managers
  • Strategic Thinking
  • Foundations of Brand Management
  • Brand Analytics
  • Research Methodologies
  • Team Building and Leadership for Brand Managers
  • Applied Brand Management
  • Advanced Brand Management
  • Supervised Business Study

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




42 alternative credits


On Campus

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Application to graduate study, including the application for Virginia in-state tuition.
  • Personal statement submitted with the online application.
  • $70 application fee.
  • T​​hree reference letters submitted through the online application.
  • Transcripts from each institution you attended are required. 
  • Official test scores, if required by your program.
  • Your resume, if requested by the department to which you are applying.

Tuition Fee

  • International

    27971 USD/year
    Tuition Fee
    Based on the original amount of 27971 USD per year and a duration of 12 months.
  • National

    14497 USD/year
    Tuition Fee
    Based on the original amount of 14497 USD per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business (Concentration in Branding/Creative Brand Management)
Virginia Commonwealth University