Studyportals

Business (Concentration in Branding/Communications Strategy)

Virginia Commonwealth University

M.Sc.
24 months
Duration
27971 USD/year
14497 USD/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

The VCU Brandcenter offers graduate study in advertising and branding. The program provides advanced preparation for creative and strategic advertising development. The branding concentration of the Master of Science in Business with a concentration in branding is divided into five focus areas.

Overview

If you are a student of creativity, a budding anthropologist, a culture maven, a future forecaster, a solver of problems, an insightful generator of ideas that inspire and move business forward, you might be a strategist. The M.S. in Business with a concentration in branding requires 42 graduate credit hours beyond the baccalaureate degree. Students devote two years of full-time study to complete the degree requirements.

Programme Structure

Courses include:

  • Creative Thinking
  • Brand Experiences
  • The Business of Branding
  • Introduction to Strategic Planning
  • Strategy and Design
  • Comms Planning and UX
  • Visual Storytelling and Design for Strategists
  • Strategic Thinking
  • Creating Gravitational Pull
  • Cultural Impact: Advanced Account Planning
  • Insights and Implications: Applied Strategic Planning
  • Brand Analytics
  • Creative Fusion

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

42 alternative credits

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
540

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Application to graduate study, including the application for Virginia in-state tuition.
  • Personal statement submitted with the online application.
  • $70 application fee.
  • T​​hree reference letters submitted through the online application.
  • Transcripts from each institution you attended are required. 
  • Official test scores, if required by your program.
  • Your resume, if requested by the department to which you are applying.

Tuition Fee

  • International

    27971 USD/year
    Tuition Fee
    Based on the original amount of 27971 USD per year and a duration of 24 months.
  • National

    14497 USD/year
    Tuition Fee
    Based on the original amount of 14497 USD per year and a duration of 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Business (Concentration in Branding/Communications Strategy)
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Virginia Commonwealth University

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