Studyportals

Business (Concentration in Branding - Art Direction)

Virginia Commonwealth University

M.Sc. On Campus
12 months
Duration
25956 USD/year
25956 USD/year
12618 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Business (Concentration in Branding - Art Direction) program from Virginia Commonwealth University it is divided into five focus areas (subconcentrations): art direction, copywriting, creative brand management, experience design and strategy.

Overview

The Business (Concentration in Branding - Art Direction) program from Virginia Commonwealth University is focused on preparing students for successful careers. The working environment is similar to that of agencies and their clients. Teams of students work together to develop ideas and campaigns that solve business problems strategically and creatively. They also learn how to present those ideas in engaging and persuasive ways.

After their first year, qualified students are offered internships where they gain experience and foster industry relationships. In their second year, students have the opportunity to network with professional mentors, guest speakers, alumni and recruiters from agencies and organizations around the country. Once students graduate, they become part of a tight-knit alumni network.

Student learning outcomes

  • Presentation skills: Students will demonstrate the ability to effectively present/sell their ideas in a clear, concise and compelling manner.
  • Collaboration: Students will demonstrate their ability to work together in cross-functional teams/groups (i.e., as art directors, copywriters, creative brand managers, experience designers and strategists) to develop viable business/marketing solutions.
  • Creative and critical problem-solving: Students will demonstrate the ability to research consumer culture (via secondary research, syndicated research and qualitative/quantitative research methods) and evaluate consumer media/technology usage habits to develop media-neutral business solutions. 
  • Culture: Students will demonstrate an appreciation, interest in and openness for different cultures (both national and international) yielding more relevant, culturally savvy business solutions.
  • Craft: Students will demonstrate the ability to execute specific skills related to their individual subconcentration.

Programme Structure

Courses include:

  • Craft
  • Innovation
  • Creative Thinking
  • Brand Experiences
  • Persuasion
  • The Business of Branding
  • Advanced Portfolio
  • Visual Storytelling
  • Problem Solving for Art Directors

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

42 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Personal statement
  • Academic documentation
  • Proof of English proficiency
  • Additional academic requirements and regulations
  • Foreign transcripts
  • Financial certification
  • Application fee

Tuition Fee

  • International

    25956 USD/year
    Tuition Fee
    Based on the original amount of 25956 USD per year and a duration of 12 months.
  • National

    25956 USD/year
    Tuition Fee
    Based on the original amount of 25956 USD per year and a duration of 12 months.
  • In-State

    12618 USD/year
    Tuition Fee
    Based on the original amount of 12618 USD per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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Business (Concentration in Branding - Art Direction)
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