International Marketing

University of West London

M.Sc. On Campus
12 months
13000 GBP/year
8000 GBP/year
Tuition fee
Apply date
Start date


The MSc in International Marketing at the University of West London aims to broaden your understanding of current marketing techniques. Supported by experienced tutors and industry experts, you will be encouraged to think creatively, critically and strategically about issues and challenges.


Whether you are a business professional with some knowledge of marketing, a graduate who wants to move into the sector or you have an interest in a specialist area, this course will give you an opportunity to achieve your goals. 

The International Marketing at the University of West London aims is to prepare you for success in your marketing or PR career, or as an entrepreneur. We will encourage you to apply your professional drive and ambition, as well as to enhance your intellectual, analytical, strategic and critical-thinking skills. 

You will study a diverse range of marketing specialisms – from the new digital landscape to sustainable marketing challenges and global opportunities. Your studies will focus on applying knowledge and skills to real-life marketing management situations, helping you gain the workplace skills required in the business world. An international marketing project will put your abilities to the test and allow you to focus on all you have learnt.


This degree can prepare you to enter a range of exciting careers in marketing, communications, PR, psychology, sociology or business. When you graduate with an MSc in International Marketing, you could work nationally and internationally in:

  • marketing
  • digital marketing
  • marketing communication
  • marketing management
  • international management
  • marketing consultancy
  • advertising
  • media relations
  • public relations.

Programme Structure

Courses include:

  • Digital and Social Media Marketing
  • Diversity in Consumer Behaviour
  • Global Marketing
  • Strategic Marketing
  • International Advertising and Corporate Communication'
  • Brand Management in Different Cultures
  • International Marketing Project (including taught part with Research Methods)

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines




180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
Start practicing IELTS today!

Other requirements

General requirements

You should have:

  • an honours degree (2:2 or above) from a UK university or equivalent
  • a diploma from the Chartered Institute of Marketing
  • relevant work experience.
We may also offer you a place based on relevant experience or training, normally from within the work environment. All applications are considered individually. 

Tuition Fee

  • International

    13000 GBP/year
    Tuition Fee
    Based on the original amount of 13000 GBP per year and a duration of 12 months.
  • EU/EEA

    8000 GBP/year
    Tuition Fee
    Based on the original amount of 8000 GBP per year and a duration of 12 months.


  • EU/EEA: £4,000
  • NON-EU/EEA: £6,500


Scholarships and bursaries offered by UWL offer only a partial contribution to fees, students are advised to research a combination of funding sources for their studies. Each student will be granted a maximum of one scholarship or bursary from their applications, the highest value reduction will be applied.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

International Marketing
University of West London


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