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Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw

M.Sc. On Campus
24 months
Duration
3650 EUR/year
2200 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Communication Management - Image Communication (advertising, public relations, branding) program at University of Wroclaw offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. 

Overview

Graduates of the Communication Management - Image Communication (advertising, public relations, branding) program at University of Wroclaw will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding).

They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image.

The core characteristic of Communication Management studies is the focus on building a wide range of competences in the area of communication, economy, marketing and market processes, as well as knowledge about the media in the graduates. In the near future the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal based management. Therefore, these competences will allow the graduates to build a strong position in the labor market and constantly adapt to its needs.  

Career

The graduate will be prepared to hold the following functions:

  • Communication advisor for enterprises and commercial organizations;
  • Image building advisor for public people (politicians, show-business people);
  • Image building advisor for organizations and institutions;
  • Public Relations or image building department employee in various organizations;
  • Image building and efficient communication coach;
  • Designer;
  • Employee in a film or advertising producing group;
  • Interactive agency employee;
  • Developer in a company dealing with computer games and/or software; 
  • Self-presentation and negotiations advisor;
  • The graduate of this specialization will also be prepared to start their own company in industries like public relations, advertising, branding, media relations and image building.

Programme Structure

Courses include:

  • Public Relations
  • Branding
  • Advertising
  • Intercultural Communication
  • Design
  • Basics of Designing
  • Brand Identity and Personality
  • Theories of Communication
  • Empirical Research

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
72
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Bachelor or Master degree certificate
  • Transcript of grades/supplement from bachelor or master studies
  • Certificate confirming  English Language knowledge on B2 level
  • Passport photocopy
  • Digital passport size photo
  • CV
  • Cover Letter

Tuition Fee

  • International

    3650 EUR/year
    Tuition Fee
    Based on the original amount of 3650 EUR per year and a duration of 24 months.
  • EU/EEA

    2200 EUR/year
    Tuition Fee
    Based on the original amount of 2200 EUR per year and a duration of 24 months.
  • Tuition for NON-EU students: 
  • Year 1 - 3650 EUR, 
  • Year 2 - 3500 EUR.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Communication Management - Image Communication (advertising, public relations, branding)
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University of Wroclaw

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