Master On Campus

Journalism - Integrated Marketing Communications

University of Kansas

12 months
19772 USD/year
18217 USD/year
7746 USD/year
Tuition fee
Apply date
Start date


The University of Kansas William Allen White School of Journalism and Mass Communications offers a professional graduate program in Journalism - Integrated Marketing Communications that leads to a Master of Science degree in Journalism. 


This Journalism - Integrated Marketing Communications course of study at University of Kansas trains professional communicators to find solutions for business problems from a managerial perspective. 

Learning outcomes

The Marketing Communications course of study emphasizes the integration of marketing communications specialties, including research, marketing ethics, writing, creativity, innovation, branding, sales and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and have a minimum of two years of professional experience in marketing communications or other media-related fields. It is designed for part-time, evening study to accommodate working adults. 

Classes are offered at the KU Edwards Campus in Overland Park, Kansas, and are taught by reputed faculty who are experts in their fields, as well as guest lecturers from the business community. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in cutting edge marketing communications strategies.  

Programme Structure

Courses include:

  • Marketing Fundamentals for Communicators 
  • Financial Fundamentals for Communicators 
  • Marketing Communications Research 
  • Capstone Course in Marketing Communications
  • Writing for Marketing Communications 
  • Integrated Marketing Communications & Sales Strategies 
  • Database Development and Management 
  • Branding in Marketing Communications 

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


30 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Three letters of reference from persons familiar with your abilities. 
  • A current resume. Upload to your online application where indicated.
  • Three samples of professional work that reflect your years of experience. You may scan these into one document and upload into the “Writing Sample” or “Other” spot on the online application.
  • Official Transcripts of all college and university work

Tuition Fee

To alway see correct tuition fees
  • International

    19772 USD/year
    Tuition Fee
    Based on the tuition of 19772 USD per year during 12 months.
  • National

    18217 USD/year
    Tuition Fee
    Based on the tuition of 18217 USD per year during 12 months.
  • In-State

    7746 USD/year
    Tuition Fee
    Based on the tuition of 7746 USD per year during 12 months.
  • Annual tuition for 18 credits

Living costs for Lawrence

900 - 1400 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Journalism - Integrated Marketing Communications
University of Kansas


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