• Application Deadline
  • 12 months
    Duration

Apply through Studyportals

  • personal application counselling
  • higher chance to be accepted

About

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. 

You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You complete the Marketing Innovation programme at The University of Winchester equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.

Careers

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

Programme Structure

Courses include:
  • The Marketing Innovator
  • Consumer Analysis, Insight and Creativity
  • Product-service Design and Development
  • Strategic Brand Planning, Market Development and Opportunity Identification
  • Marketing Communications
  • Market-led Organisational Change
  • Research Methods for Business

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    Part-time
    • Average part-time duration 24 months
    • Intensity Flexible
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Apply for this programme directly via Studyportals!

Keep all your transcripts and documents in one place, get professional guidance from one of our educational counsellors and more! Your application process has never been easier.

We've partnered with the The University of Winchester to smooth out the admission process for your Master of Marketing.

What does your application process look like?

  • Create your account The first step is to create your application account by answering a few simple questions. There, you can upload all the required documents, that are needed for your admission process.

  • Chat with our in-house counsellor To make sure you have the highest chances of getting into your chosen study programme, you can review your application with our education counsellor.

  • Send in the application You're almost there! Are you sure that you want to go for a Marketing Master at the The University of Winchester? Then, you've only got one more thing to do: Apply. We will take care of the rest!

Why apply through Studyportals?

  • Get counselling

    Get help from your personal counsellor

  • Multiple application

    Apply for multiple universities at once

  • Apply anytime

    We take care of the deadline

  • Better chances

    Better chances of getting accepted

Create your profile as the first step to start your application process.

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • Normally a first or second-class Honours degree or professional experience in the area of study. 
  • The MSc in Marketing Innovation attracts a diverse range of applicants, including recent business and non-business graduates who wish to pursue a career as a marketer; graduates from engineering/technical backgrounds who wish to develop crucial commercialisation skills; multi-disciplinary graduates who wish to set up their own business and require essential creative and analytical skills to successfully commercialise their business idea.
  • Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification.

Tuition Fee

  • International

    13296 GBP/year
    Tuition Fee
    Based on the original amount of 13300 GBP for the full programme and a duration of 12 months.
  • EU/EEA

    8004 GBP/year
    Tuition Fee
    Based on the original amount of 8000 GBP for the full programme and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • EU/EEA part-time: £4,000
  • International part-time: £6,650

Living costs for Winchester

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. 

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

Read more about how to apply

Visit our application page and find out more about how to apply for a master's degree with Studyportals.

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