Studyportals

Marketing Innovation

The University of Winchester

M.Sc.
12 months
Duration
13500 GBP/year
8200 GBP/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

The Marketing Innovation programme at The University of Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.

Overview

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. 

You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You complete the Marketing Innovation programme at The University of Winchester equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.

Careers

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

Programme Structure

Courses include:
  • The Marketing Innovator
  • Consumer Analysis, Insight and Creativity
  • Product-service Design and Development
  • Strategic Brand Planning, Market Development and Opportunity Identification
  • Marketing Communications
  • Market-led Organisational Change
  • Research Methods for Business

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Normally a first or second-class Honours degree or professional experience in the area of study. 
  • The MSc in Marketing Innovation attracts a diverse range of applicants, including recent business and non-business graduates who wish to pursue a career as a marketer; graduates from engineering/technical backgrounds who wish to develop crucial commercialisation skills; multi-disciplinary graduates who wish to set up their own business and require essential creative and analytical skills to successfully commercialise their business idea.
  • Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification.

Tuition Fee

  • International

    13500 GBP/year
    Tuition Fee
    Based on the original amount of 13500 GBP for the full programme and a duration of 12 months.
  • EU/EEA

    8200 GBP/year
    Tuition Fee
    Based on the original amount of 8200 GBP for the full programme and a duration of 12 months.
  • EU/EEA part-time:  £4,100
  • International part-time: £6,750

Funding

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing Innovation
-
The University of Winchester

Wishlist