Placeholder image for Marketing

Marketing, M.Sc.

  • Anytime
    Application Deadline
  • Unknown
    Duration
University rank #251 (WUR) Online
The Marketing programme at Heriot-Watt Universityis an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools, and techniques of marketing. 

About

The emphasis of the Marketing programme at Heriot-Watt Universityis is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organizations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

Programme Overview

The programme appeals equally to graduates in non-business subjects who wish to develop a career in marketing, and individuals who have business-related work experience and now wish to move into marketing or upgrade their skills and decision-making capability in the discipline.

This Masters programme will provide you with an understanding of the key marketing concepts, tools and techniques, which will enable you to add real value to your business and advance your career in the process. 

Programme Structure

Courses include:

  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

You need the following GPA score:

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • a recognised first or second class honours degree, or equivalent professional qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Check your budget and academic fit with this study

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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