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Marketing (Professional), Master

  • Application Deadline
  • 24 months
University rank #301 (ARWU) Melbourne, Australia
The Master of Marketing (Professional) at Swinburne University of Technology invites students to immerse themselves in marketing through industry inspired learning. You’ll dive into marketing theory and practice through a unique combination of coursework and professional industry-linked components –giving you the chance to apply new skills to real business problems.


Additionally, the Career Success Program helps those who complete the course to find employment in the industry – through coaching sessions, workshops and opportunities to meet with employers in the industry.

Career opportunities

This Master of Marketing (Professional) at Swinburne University of Technology course gives students the chance to gain theoretical and practical knowledge in marketing at a deep, industry-connected level.

As many participants may already be established in a business career, those who complete the course may experience better job performance in their current position, and new opportunities to lead marketing teams or departments.

Aims and objectives

Students who successfully complete this course will be able to:

1. apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking

2. apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with intellectual independence

3. communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work

4. demonstrate professionalism, integrity, ethical conduct, professional accountability and a deep awareness of professional practices in a global and sustainable context

5. apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools, applied in a variety of contexts

6. reflect on and take responsibility for their own learning and self-management processes, and manage their own time and processes effectively by regularly reviewing performance as a means of managing continuing professional development and lifelong learning

7. undertake a piece of independent research that makes an original and significant contribution to research n the relevant discipline area.

Programme Structure

Courses include:

  • Opportunity Discovery, Creativity and Design 
  • Strategic and Entrepreneurial Marketing 
  • Data Empowered Marketing 
  • Consumer Behaviour 
  • Global Digital Marketing 
  • Branding and Creative Innovation 
  • Services Marketing and Customer Management 
  • Marketing Strategy and Planning 
  • Marketing Communications Agency 
  • Leading 
  • Professional Masters Career Management 
  • Professional Masters Industry Project 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    200 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

CRICOS code- 088300E

  • A recognised bachelor degree in any discipline, or
  • Successful completion of the Graduate Certificate of Marketing or
  • Masters Qualifying Program is available to International applicants

Tuition Fee

  • International

    41480 AUD/year
    Tuition Fee
    Based on the original amount of 41480 AUD per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

This course is not available to local students.

Living costs for Melbourne

  • 1501 - 2660 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Marketing (Professional)
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The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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