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Political Marketing, Consultancy and Communication, Master

  • Anytime
    Application Deadline
  • 12 months
University rank #454 (BCR) Santiago de Compostela, Spain
The Master’s in Political Marketing, Consultancy and Communication is a programme with the main aim of developing the knowledge and skills required for correct professional practice in the fields of political marketing and communication, always within the government, administrative and/or institutional environment.
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The aim is to train professionals with a comprehensive understanding of all areas related to political marketing, to ensure they possess skills to respond to multiple tasks addressed in companies that operate in these market areas.

The programme

The Master’s in Political Marketing, Consultancy and Communication provides students with an advanced global vision that allows them to carry out their career in a variety of public and private organisations and institutions. In this sense, the vocational integration of students covers political parties, public institutions, businesses, non-governmental organisations, private political consultancy or communication companies.

Programme Structure

Modules include:

  • Advanced Theory and Methodology of Political Marketing and Communication
  • Political Marketing, Consultancy and Communication Techniques and Instruments
  • Institutional and Government Marketing and Communication
  • Political-electoral Consultancy, Marketing and Communication
  • Political Consultancy
  • External Internships and Master’s Final Project

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • Partially taught in English
    • Partially taught in Spanish
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Preference is awarded to graduates of the following qualifications: Political Science, Journalism or Information Sciences, Economics, Business Administration and Management, Advertising and Public Relations, Public Management and Administration and Law. Without preference, graduates with any other degree can also access the master’s.

In case there are more applications than seats offered, the following specific criteria shall apply:

  • Academic transcript: maximum 50%
  • Professional experience: maximum 35%
  • Other merits: 15%

Tuition Fee

  • International

    3700 EUR/year
    Tuition Fee
    Based on the original amount of 3700 EUR per year and a duration of 12 months.
  • EU/EEA

    1300 EUR/year
    Tuition Fee
    Based on the original amount of 1300 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Santiago de Compostela

  • 580 - 960 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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