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MAFED - Fashion, Experience and Design Management, Master

  • Application Deadline
  • 12 months
The MAFED - Fashion, Experience and Design Management, offered by SDA Bocconi School of Management, is an intense, 1-year full-time programthat is taught entirely in English and attracts students from all over the world. 


The MAFED - Fashion, Experience and Design Management, offered by SDA Bocconi School of Management, provides robust management competences to participants who are willing to work in highly creative industries, where unlimited imagination needs to be combined with analytical skills, consistent strategies, and carefully targeted marketing initiatives.

MAFED is the Master for you if:

  • You aspire to take on a managerial role in a fashion, luxury or design-based company, or you are interested in developing your start-up in these sectors.
  • You are interested in experience-products and want to work in businesses that create unique customer experiences
  • You are looking for a program that gives you direct exposure to the industry world, where things happen
  • You want to obtain a qualification that is in line with your objectives
  • You want a recognized International Specialized Post-Graduate and Post-Experience Master, for International profiles with professional experience.

What MAFED can offer you:

The program, with its focused approach and its close links with the most relevant industry players, will enable you to:

  • Receive specialized management education and tools in one of the top world’s fashion and design capitals, where many high-profile events take place every year;
  • Interact with a dedicated F&D academic and professional Faculty;
  • Learn about new trends and successful business models moving between fashion and design based industries and across segments, from luxury to fast fashion retailers;
  • Get familiar with the opportunities to rely on digital environments in high-touch businesses;
  • Visit the best fashion and design companies, including factories, showrooms, and flagship stores;
  • Join an international network made of students from over twenty nationalities and almost 500 Alumni worldwide.

MAFED Highlights

  • MAFED is offered with the support of Altagamma, an association of internationally renowned Italian companies operating in the high end of the market.
  • MAFED is an AACSB accredited Master program.

Benefits of choosing MAFED

Excellence in the field and powerful networks

SDA Bocconi, Università Bocconi and Altagamma have formed a powerful partnership. Thanks to this long-term collaboration, many business leaders from highly successful companies have taught classes alongside resident and visiting professors.MAFED Alumni constitute a vast network of professionals with whom you can talk and share your experience. Altagamma, SDA Bocconi’s Fashion & Design Platform and Bocconi Alumni Association add even more value to this invaluable community.

Forming Managers for Fashion & Design

We designed this master program moved by the intent to educate talented young people about the culture of result-oriented creativity.Every day, fashion and design-based companies have to solve the trade-off and potential tensions between management roles and creative people responsible for style and communication.Therefore, ad-hoc management approaches are needed.

Professional development

Participants are prepared for filling specific professional roles such as business unit/brand manager, licensing manager, area manager, retail manager, product manager, merchandiser, digital strategists, communication manager, customer relationship manager, and supply chain manager. Yet, all roles will share a common understanding and vision about the culture of excellence, a result-oriented creativity, and sensitivity for aesthetics and market trends.Managerial tools (for instance, related to product development, brand identity and retail management) used in fashion and design-based companies can also be successfully applied to other sectors and industries.

Milano, Italy

As a future manager within fashion, luxury and design-based companies, Milano gives you better opportunities in these industrial fields than anywhere else. The Italian leadership position is grounded in a worldwide well-recognized unique taste and sensitivity for beauty, but it is also triggered by the exclusive capability of an exceptional industrial pipeline, which conceives and carries out very creative projects. "Industrialisation of creativity" or a "market-oriented craftsmanship" has always been at the roots of the Italian system competitive advantage at an international level. The unique asset of MAFED is to allow its participants to immerse themselves within this culture of excellence for one year, thanks to selected company visits, the contribution by outstanding guest speakers, the discussion of real case histories, and the participation in ambitious field projects.


MAFED is an AACSB accredited Master program.

Programme Structure

Building a basic managerial platform.
  • Basics of Management
  • Accounting
  • Quantitative Methods

General Management Courses

Gaining managerial tools, methods and concepts with a specific focus on fashion and design-based companies.

  • Financial Reporting and Analysis
  • Corporate Finance I
  • Management of Control Systems
  • Fashion Marketing
  • Data Analysis for Marketing Research + Excel
  • Business Policy
  • People Management
  • Sales Management
  • Business Planning

Applied Management Courses

Understanding the key managerial processes in companies where fashion, design and experience are the product/value.

  • Country Models in Fashion & Luxury
  • Italian Excellence
  • Managing Design-Based Companies
  • Industry Analysis in Fashion & Luxury
  • Managing Symbol Intensive Companies
  • Design Fundamentals and Trends
  • Supply Chain Management
  • Merchandising
  • Communication Management

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • English
  • Delivery mode

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Candidates are required to have
  • University Degree in any discipline.Candidates from disciplines other than business administration must attend pre-courses in November;
  • International profile with at least two years professional experience;
  • Fluency in English. Candidates whose mother tongue is not English are required to submit a TOEFL, IELTS, PTE or CPE result;
  • Italian language instruction. Although the program is conducted mostly in English, participants not fluent in Italian are highly recommended that they take the Italian course for beginners during the the program;
  • SDA test and MAFED essay. Details on the essay and on the SDA Test will be communicated by the Admissions Service once the pre-selection is complete;

Work Experience

At least 2 year(s) of work experience are required.

Tuition Fee

  • International Applies to you

    34000 EUR/year
    Tuition Fee
    Based on the original amount of 34000 EUR for the full programme and a duration of 12 months.
  • EU/EEA Applies to you

    34000 EUR/year
    Tuition Fee
    Based on the original amount of 34000 EUR for the full programme and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Milano

  • 850 - 1450 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


The School assists candidates with their search for funding by supplying the necessary documentation and encouraging them to explore all scholarship and loan possibilities. SDA Bocconi provides opportunities for low-interest loans to admitted students, thanks to agreements with partner banks.

Furthermore, the University provides international students with information about possible sources for financing in several countries.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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