Studyportals
M.Sc. On Campus

International Business - Strategic Marketing

Maastricht University

12 months
Duration
13800 EUR/year
2168 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The International Business - Strategic Marketing from Maastricht University focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies. 

Overview

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

International Business - Strategic Marketing from Maastricht University revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies.

Career prospects 

Graduates have found positions in many different types of organisations in any industry, including:

  • management consulting firms
  • B2C and B2B companies; from small regional companies to large multinationals
  • research institutions and universities
  • (technology) start-ups
  • non-profit organisations

Programme Structure

Courses include:

  • Service Management  
  • Marketing Analytics 
  • Marketing Research Methods 
  • Value-Based Marketing 
  • Consumer Psychology 
  • Marketing Innovation Management
  • Writing a Master's Thesis Proposal: IB-Strategic Marketing 
  • Master's Thesis

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
4 (analytical)
GMAT admission requirements GMAT
550

Other requirements

General requirements

  • You have obtained or will obtain an international bachelor's degree. 
  • However, applicants from AACSB or EQUIS accredited bachelor's programmes need to fulfil different admission requirements than students with another international bachelor's degree. 

Tuition Fee

To alway see correct tuition fees
  • International

    13800 EUR/year
    Tuition Fee
    Based on the tuition of 13800 EUR for the full programme during 12 months.
  • EU/EEA

    2168 EUR/year
    Tuition Fee
    Based on the tuition of 2168 EUR for the full programme during 12 months.

Living costs for Maastricht

700 - 1170 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

International Business - Strategic Marketing
-
Maastricht University

Wishlist

Go to your profile page to get personalised recommendations!

Tuition fee settings