Overview

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

International Business - Strategic Marketing from Maastricht University revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies.

Career prospects

Graduates have found positions in many different types of organisations in any industry, including:

management consulting firms

B2C and B2B companies; from small regional companies to large multinationals

research institutions and universities

(technology) start-ups

non-profit organisations

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Programme Structure

Courses include:

Service Management

Marketing Strategy and innovation

Consumer Psychology

Digital Marketing

Data analytics

Master's Thesis

Check out the full curriculum

Visit university website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2024-02-01 00:00:00
- Apply before 2023-11-01 00:00:00 , International
- Apply before 2023-12-01 00:00:00 , EEA/EU
Starting 2024-09-01 00:00:00
- Apply before 2024-05-01 00:00:00 , International
- Apply before 2024-06-01 00:00:00 , EEA/EU

Language

English

IELTS

6.5

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TOEFL^® IBT

90

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Credits

60 ECTS

Delivered

On Campus

Disciplines

Marketing International Business Strategic Management View 52 other Masters in International Business in Netherlands

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Academic requirements

GRE^®

4 _(analytical)

GMAT

550

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

90

Interested in IELTS preparation material? Get started here

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Maastricht University and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

Grades transcript of your bachelor’s programme
Upload a grades transcript from each university you have attended, plus a translation if the original is not in English.
Curriculum vitae
List your education, relevant extracurricular activities, internships and (professional) experience.
Motivation letter
Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme. This letter should be about 1 or 2 pages long.
Description of your statistics courses
Upload proof of all relevant statistics courses that you followed during your bachelor’s programme.
Official GMAT or GRE score report
A recent passport picture
A copy of your valid passport or your EU/EEA identity card

Make sure you meet all requirements

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Tuition Fee

To always see correct tuition fees

International

16000 EUR/year

Tuition Fee

Based on the tuition of 16000 EUR per year during 12 months.
EU/EEA

2314 EUR/year

Tuition Fee

Based on the tuition of 2314 EUR per year during 12 months.

Living costs for Maastricht

700 - 1170 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for International Business - Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Maastricht

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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