M.Sc. On Campus

International Business - Strategic Marketing

Maastricht University

12 months
15800 EUR/year
2209 EUR/year
Tuition fee
Apply date
Start date


The International Business - Strategic Marketing from Maastricht University focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.  


Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

International Business - Strategic Marketing from Maastricht University revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies.

Career prospects  

Graduates have found positions in many different types of organisations in any industry, including:

  • management consulting firms
  • B2C and B2B companies; from small regional companies to large multinationals
  • research institutions and universities
  • (technology) start-ups
  • non-profit organisations

Programme Structure

Courses include:

  • Service Management  
  • Marketing Analytics 
  • Marketing Research Methods 
  • Value-Based Marketing  
  • Consumer Psychology 
  • Marketing Innovation Management
  • Writing a Master's Thesis Proposal: IB-Strategic Marketing 
  • Master's Thesis

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

GRE admission requirements GRE®
4 (analytical)
GMAT admission requirements GMAT

Other requirements

General requirements

  • You have obtained or will obtain an international bachelor's degree. 
  • However, applicants from AACSB or EQUIS accredited bachelor's programmes need to fulfil different admission requirements than students with another international bachelor's degree.  

Tuition Fee

To alway see correct tuition fees
  • International

    15800 EUR/year
    Tuition Fee
    Based on the tuition of 15800 EUR for the full programme during 12 months.
  • EU/EEA

    2209 EUR/year
    Tuition Fee
    Based on the tuition of 2209 EUR for the full programme during 12 months.

Living costs for Maastricht

700 - 1170 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Business - Strategic Marketing
Maastricht University


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