18 months
Duration
955 USD/credit 25466 USD/year
955 USD/credit 25466 USD/year
Unknown
Tuition fee
Unknown
Apply date
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Start date

About

Practical, cutting edge, and well-rounded, Boston University’s part-time Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College.

Overview

Key facts

Our evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing students to compete in the fast-paced, ever-changing world of communication—whether they are newly entering the field or seeking to enhance their industry knowledge and experience.

Students can customize the advertising program at Boston University by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure students master the arts of presenting a pitch and working collaboratively.

Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:

  • Interactive media
  • Branding and creative development
  • Advertising management and strategy
  • International marketing
  • Mass communication

Learning Outcomes

  • An ability to solve contemporary marketing problems from strategic, creative, and technological perspectives.
  • A sound understanding of the principles of digital advertising.
  • Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.

Programme Structure

Courses include:

  • Advertising in Society
  • Contemporary Mass Communication
  • Consumer Insight and Account Planning
  • Video in the Digital Age*
  • Digital Communication*
  • Fundamentals of Creative Development

Key information

Duration

  • Part-time
    • 18 months

Start dates & application deadlines

Credits

40 SCH

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Boston University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

National

  • A completed Application for Graduate Admission
  • Three letters of recommendation
  • A personal statement
  • A current résumé
  • Transcript(s)

International

  • International Student Data Form
  • Authorized financial statement from a bank (original, shown in U.S. dollars)
  • Copy of current I-20 and I-94, both sides (if applicable)
  • Letter of financial support from a sponsor (firm, government, parents, etc.)
  • Notarized English translations of all documents not in English

Tuition Fee

To alway see correct tuition fees
  • International

    25466 USD/year
    Tuition Fee
    Based on the tuition of 955 USD per credit during 18 months.
  • National

    25466 USD/year
    Tuition Fee
    Based on the tuition of 955 USD per credit during 18 months.

Living costs for Boston

1560 - 3239 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Advertising
-
Boston University

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