This Consumer Analytics and Marketing Strategy program offered by University of Leeds offers you a combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
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- Geographic Data Visualisation & Analysis
- Big Data and Consumer Analytics
- Predictive Analytics
- Applied GIS and Retail Modelling
- Business Analytics and Decision Science
- Consumer Behaviour
- Marketing Research Consultancy Project
- Digital and Interactive Marketing
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- 12 months
Start dates & application deadlines
- Apply before , National
- Apply before , International
DisciplinesFamily & Consumer Science Marketing Business Intelligence & Analytics View 228 other Masters in Business Intelligence & Analytics in United Kingdom
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- A bachelor degree with a 2:1 (hons) in any subject.
- Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.
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Tuition FeeVisit official programme website
Living costs for Leeds
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.