12 months
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About

This innovative Masters degree in Consumer Analytics and Marketing Strategy offered by University of Leeds will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies. 

Visit the official programme website for more information

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Overview

This Consumer Analytics and Marketing Strategy program offered by University of Leeds offers you a combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Career 

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Programme Structure

Courses included:

  • Geographic Data Visualisation & Analysis
  • Big Data and Consumer Analytics
  • Predictive Analytics 
  • Applied GIS and Retail Modelling
  • Business Analytics and Decision Science
  • Consumer Behaviour
  • Marketing Research Consultancy Project  
  • Digital and Interactive Marketing 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A bachelor degree with a 2:1 (hons) in any subject. 
  • Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required. 

Living costs for Leeds

637 - 1103 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Consumer Analytics and Marketing Strategy
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University of Leeds

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