12 months
14500 GBP/year
9250 GBP/year
Tuition fee
Apply date
Start date


The MSc Strategic and Digital Marketing course from University of South Wales is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as ‘seasoned’ practitioners wishing to consolidate and/or establish new learning and skills. 

Visit the official programme website for more information


The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges.

The guiding philosophy of Strategic and Digital Marketing course from University of South Wales is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies; communities of practice and interest, tribal participation; and business model technology-enabled futures and omnichannel implementation.

At USW, we acknowledge that the only constant is change, and none more so than the current environment. This new and exciting course reflects the challenges new managers and existing leaders in marketing face, exploring the role of marketing in delivering value for individuals, businesses, and society.

The course is delivered by award-winning international teaching, learning, and research experts in the areas of marketing, digital, and public relations. Teaching within the course has a clear purpose, which is to build students’ professional autonomy as individuals who are responsive to emerging concerns, and disruptive in co-creative and future-oriented organisations.


Graduates of this course are now employed in agency (marketing/advertising) employment, public and private sector organisations e.g. fashion, health, construction, and the likes of event management and the financial sector. Some have also started their own successful enterprises.

Job titles attained by graduates (depending on experience etc) include:

  • Marketing / Digital Executive
  • Communications Executive
  • Marketing Manager
  • Agile Senior Delivery Manager
  • Digital Lead
  • Digital Content Specialist
  • Marketing Coordinator
  • Social Media Manager/Executive
  • Community Development Manager/Executive
  • Design and Marketing Executive
  • Global Head of SEO & Content Marketing
  • Trainee Digital Strategist
  • Web editor
  • Social Advertising Specialist
  • Associate / Account Manager
  • e-Commerce & Digital Marketing Manager

Programme Structure

Courses include:
  • Personal and Professional Skills Development
  • Strategic and Digital Marketing Research Insights
  • Contemporary Marketing and Digital Strategies
  • Integrated Marketing Communications
  • Strategic Brand Management in the Age of Uncertainty
  • Strategic and Digital Marketing Consultancy Project

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT


120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of South Wales and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

  • A minimum UK 2:2 Honours degree or recognised international equivalent qualification. Applicants with relevant industry experience will be considered on an individual basis.
  • All applicants with a suitable application will be required to undertake an interview with a member of the teaching faculty and must successfully pass this interview before they can be offered a place on the course.

Tuition Fee

To alway see correct tuition fees
  • International

    14500 GBP/year
    Tuition Fee
    Based on the tuition of 14500 GBP per year during 12 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP per year during 12 months.

Part-time UK:  £1030 per 20 credits


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic and Digital Marketing
University of South Wales


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