Studyportals
M.A. On Campus

Public Relations and Advertising

University of Southern California

16 months
Duration
60446 USD/year
60446 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Public Relations and Advertising MA program from University of Southern California Annenberg tells employers that you are a strategic thinker, a strong communicator, an accomplished writer and a professional with high potential. USC’s graduate program in Public Relations and Advertising is ranked among the best in the world.

Overview

What you will study

The Public Relations and Advertising MA program from University of Southern California is a 16 to 20-month program designed to educate the next generation of innovators and leaders in public relations and strategic communication. Graduates are sought by Fortune 500 companies, fast moving start-ups, public relations and digital agencies, communication consultancies as well as government organizations and the non-profit sector.

The program takes a highly applied approach that emphasizes strategic thinking, problem solving and specific skills to qualify graduates for a successful career in the exciting, rewarding and fast-growing public relations and other communication professions.

Public relations – also known as strategic communication – is among the fastest growing professions in the United States and abroad. At University of Southern California Annenberg, we think of public relations as advocacy communication, meaning the use of communication skills and tools to advocate on behalf of any brand, organization, social cause, entertainment property, celebrity, or candidate. Successful public relations professionals are creative, skilled strategists, counselors, managers and communicators. They know how to analyze problems, weigh options, develop solutions, advise senior management and implement programs that achieve organizational goals. 

Programme Structure

Courses include:

  • Strategic Public Relations Research, Evaluation and Insights 
  • Strategic Public Relations
  • Legal, Ethical and Social Foundations of Strategic Public Relations 
  • Multimedia Content Creation for Strategic Public Relations 
  • Writing for Strategic Public Relations 
  • Business and Economic Foundations for Public Relations

Key information

Duration

  • Full-time
    • 16 months

Start dates & application deadlines

Credits

36 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
3
GRE admission requirements GRE®
Required

Other requirements

General requirements

  • CV/ Résumé
  • Personal Statement
  • Writing Sample
  • Copy of your official passport (International Applicants only)
  • Proof of Financial Support (International Applicants Only).

Tuition Fee

To alway see correct tuition fees
  • International

    60446 USD/year
    Tuition Fee
    Based on the tuition of 30223 USD per semester during 16 months.
  • National

    60446 USD/year
    Tuition Fee
    Based on the tuition of 30223 USD per semester during 16 months.

Living costs for Los Angeles

1520 - 2570 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Public Relations and Advertising
-
University of Southern California

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