24 months
60446 USD/year
60446 USD/year
Tuition fee
Apply date
Start date


If you are interested in working in the digital and social media sector, if you want to be a social media professional or an entrepreneur in this area, if you want to understand the science and practice of digital social media, then the Digital Social Media MSc program at University of Southern California is the graduate degree experience for you.


The Digital Social Media MSc program offered at University of Southern California teaches you leadership and management of social media, digital media, and online communities. You will develop expertise in the practice, theory, and strategies that are essential for success in today’s business and social landscape. Topics include design and management of social media sites and apps, game development and theory, entrepreneurship, innovative uses of emerging technologies, and creation of content and strategy, as well as the science of persuasion and affiliation. As a capstone experience, with three or four classmates, your group will receive a $10,000 budget to conceptualize, develop, and launch a fully functioning, dynamic digital media site or app.

Learning Objectives:

You will gain a broad understanding about the underlying social science theories and the human behaviors that underpin human activity in the digital sector. Overall, you will develop expertise in the leadership and management of digital social media, whether focused on a business, nonprofit, activity, product, service, or opportunity.

Programme Structure

Courses include:

  • Digital Social Media 
  • Managing Technologies for Digital Media
  • Research and Practicum Requirements 
  • Analytics and Research Methodology 
  • Digital Media Policy, Law, Practices, and Regulation

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


32 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®

Other requirements

General requirements

  • An overall “B” average (3.0/4.0 GPA) is the minimum standard for admission consideration. To calculate your academic average, USC may convert an overseas grading scale to the U.S. standard scale.
  • All transcripts and degree certificates/diplomas must be written in theoriginal language of instruction. All original-language documents must be accompanied by a separate, word-for-word English translation. Dual-language transcripts are acceptable.
  • You must hold a degree considered equivalent to a U.S. bachelor's degree, as evaluated by the USC Office of Graduate & International Admission.

Tuition Fee

To alway see correct tuition fees
  • International

    60446 USD/year
    Tuition Fee
    Based on the tuition of 30223 USD per semester during 24 months.
  • National

    60446 USD/year
    Tuition Fee
    Based on the tuition of 30223 USD per semester during 24 months.

Living costs for Los Angeles

1520 - 2570 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Social Media
University of Southern California


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